Influx Online | Senior Executive | Digital Marketing

Job Description

Roles & Responsibilities :
• Handling a team of media buying, operations executives & web developers.
• Overseeing the activities and performance of your team by tracking goals, setting individual targets, and facilitating the ongoing training of the members
• Should have the ability to review the creative content in the context of client requirements to deliver what is needed from the client's perspective.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Perform code reviews and provide feedback on all internal and external code.
• Serve as a high-level technical resource for the team and assume responsibility for problem solving.
• Identify, evaluate, and implement new platforms and online systems, both internal and external that could be beneficial to the goals of the company.
• Develop and manage complex project plans, ensure timelines are accurate and expectations are communicated and work with team members to understand problems, dependencies and project milestones.
• Staying up-to-date with industry developments and provide thought leadership and perspective for adoption where appropriate.
• Provide weekly reports to the management as to the progress of the various projects/tasks at hand with minimal supervision.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.

Qualifications & Skills
• Must have Bachelor's/Master's degree.
• Proven working experience in digital marketing.
• Experience in managing and directing a team.
• Some level of basic project management skills.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and years - 3 years