Insidea - Project Manager - Social Media

About the Company:

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster. Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.

Job Description:

We are seeking a creative, organized, and results-driven Social Media Project Manager to oversee the planning, execution, and optimization of our social media projects. The ideal candidate will have experience in managing cross-functional teams, implementing social media strategies, and ensuring that all projects are completed on time and within budget.

Job Responsibilities:

Project Planning & Execution:

- Develop and manage team-wide project plans, timelines, and budgets, ensuring that all social media activities align with marketing objectives.

- Assign tasks and deadlines within the team for smooth execution.

- Oversee daily, weekly, and monthly content calendar planning and scheduling.

Team Leadership & Collaboration:

- Lead and guide the social media team, ensuring clarity in roles and responsibilities.

- Work closely with content writers, graphic designers, and video editors to maintain brand consistency.

- Ensure seamless collaboration between organic and paid social teams for campaign alignment.

Campaign Management & Optimization:

- Oversee the launch, execution, and performance tracking of campaigns across LinkedIn,

Instagram, Facebook, and Twitter/X.

- Provide real-time feedback to the team for content improvements.

- Monitor campaign budgets and ensure effective ROI on ad spends.

Content Strategy & Execution:

- Collaborate with the content team to develop engaging, data-driven, and brand-aligned content strategies.

- Approve final content before publishing to ensure it meets brand tone, quality, and engagement standards.

- Encourage innovation in content formats, including Reels, Carousels, Stories, and Polls.

Performance Tracking & Reporting:

- Lead weekly and monthly team reports on engagement, reach, conversions, and campaign performance.

- Analyze social media KPIs and adjust strategies based on data-driven insights.

- Provide clients and teams with actionable insights from team reports and analytics dashboards.

Client Communication:

- Act as the main point of contact for clients, ensuring alignment on project objectives and KPIs.

- Present campaign updates, performance reports, and strategy recommendations to leadership and clients. Address feedback from clients and collaborate with the team for timely execution.

Problem-Solving & Issue Resolution:

- Identify roadblocks in execution and work proactively with the team to resolve them.

- Guide team members through challenges and support them in meeting deadlines.

- Manage crises, including negative comments, PR issues, or brand reputation concerns.

Trend Monitoring & Innovation:

- Stay updated on emerging social media trends, algorithm changes, and industry best practices.

- Organize monthly trend discussions with the team to ensure content remains fresh and relevant.

- Encourage team members to explore new features and creative formats on social media platforms.

Key Deliverables:

- Weekly & Monthly Performance Reports (Engagement, Reach, Conversions, Top-Performing Content)

- Content Calendar & Execution Plan

- Campaign Performance Reviews & Strategy Adjustments

- Client Updates & Project Status Reports

Required Experience:

- Master's degree in Marketing, Communications, Business, or a related field.

- 5+ years of experience in social media management or project management, preferably in a digital marketing agency or brand environment.

- Strong understanding of social media platforms, tools, and analytics.

- Excellent project management skills with a keen eye for detail and organization.

- Strong communication, leadership, and interpersonal skills.

- Ability to manage multiple projects simultaneously and work under tight deadlines.

- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).