Brand Manager

We're Hiring!
Join our team as a Brand Manager and help us shape the future of our brand. If you have a passion for strategy, creativity, and building impactful brand experiences, we want to hear from you!
Apply now and be a part of our exciting journey!

Role – Brand Manager – Marketing
Designation – AM/Manager – Brand Manager
Experience – 6 – 8 Years
Responsibilities:

● Be the brand custodian. Ensure brand guideline framework in all creatives across platforms, forms, audiences
etc.

● Manage and execute campaigns for new user acquisition for affiliate and brand partners

● Hands on understanding of Competition mapping, consumer insights, budget management support in
creatives.

● Consistently track our brand positioning in the market and also for the competition

● Manage creative, social media, influencer and PR agencies, production houses and market research
companies effectively to get desired results

● Closely collaborate with cross functional teams to take campaigns live on time through effective
communication

● High potential on creativity and the ability to understand pulse of consumers & the ability to translate
insights into actionable multi-channel marketing initiatives across ATL/BTL, Digital, Social, Influencer
etc

● Manage PR calendar with regular PR reporting and co-creating content based on growth delivering strategy.

● Create and operate research calendar, share consumer insights and trends on a periodic basis. Monitor
consumer in-App and Web experience and constantly plan for optimisation and improvement.

● Prepare & monitor daily, weekly, and monthly progress report of the campaigns on decided KPI/metrics at
partner level.

● Responsible for effectively buying media, negotiating rates to ensure Quality user acquisition

● Handle competition mapping, consumer insights for the channel

● Collaborate with cross functional departments across Design, CRM, Product, SEO, Finance, Compliance

● Create and manage high performing on role / off role / vendor based teams

● Hands on understanding of data mining and analytics

● Strong network for affiliate and brand partners for app and web inventories.
Requirements:

● High degree of ownership and drive to deliver measurable results

● High on collaboration and cross functional working

● Proactively identify, highlight & mitigate the operational issues on time

● Hands on understanding on MS excel, Appsflyer or any Marketing Automation Tool and Google Analytics

● Worked on programmatic platforms Taboola

● Prior experience in real-money gaming, fantasy sports will be an add-on