Paid Media Executive

Job description
Functional Areas of Responsibility:

• Manage all digital media accounts – Google, Facebook and others

• Manage internal media team

• Accountable for sales through digital platforms

• Responsible for driving traffic to the website, app, social media and other digital assets.

• Keep up-to-date with industry trends and be a subject matter expert on digital media and performance marketing

• Work with management team to develop strategies for digital buys

• Digital media activations: Work with team members to set campaign objectives and strategies, oversee plan negotiations with vendors, manage development, setup/implementation, trafficking, optimization/execution and stewardship of media plans, ensure plans are executed in line with industry best practices

• Monitor and optimize strategies

• Proficient in Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization

• Familiarity with multi-touch attribution, algorithmic models and marketing analytics.

• Develop a strong understanding of customers, buying behaviors, segmentation and profiling.

• Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.

• Develop strategies for meeting new user, CPA, and geo-targeted goals

• Identify opportunities for new tactics/ improved ROI/ forecast investment and returns

• Troubleshoot and QA campaigns pre-launch and once live

• Track, analyze, and provide regular reporting/updates on KPIs.

Professional Skills & Qualifications:

• 6 - + years of digital agency or in-house experience

• Bachelor's Degree or equivalent experience required

• Must have display channel expertise and other digital channel skill-sets a plus

• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources

• Ability to communicate effectively with senior management from Marketing, Creative, IT, Finance, Merchandising, & Brand Strategy

• Working knowledge of one or more of the analytics packages (eg Google Analytics).

• Experience in leading and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams.

• Exceptional negotiation skills, relationship skills and the ability to build rapport with vendors in technology, marketing and emerging platforms. Existing relationships with digital agencies, portals, ad networks, and other large publishers is a big plus.

• Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor.

• Ability to multitask, handle pressure and meet deadlines in a fast-paced entrepreneurial environment without a lot of direction or oversight.

• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization

• Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment.