Developer

This is a Developer (Salesforce Marketing Cloud) role with one of the leading companies in Australia. They are continuing to grow rapidly.

About the Role

Opportunity Summary

As the Salesforce Marketing Cloud Developer, you will play an integral part in supporting RACV's main enterprise channel for proactive engagement with members, customers and prospects that drive business performance through awareness, affinity, consideration, purchase, use and renewal of all RACV products and services.

You will focus primarily on designing and executing automated multi-channel campaign activities and customer journeys within RACV's marketing automation platform, Salesforce Marketing Cloud.

The role interfaces with the Data, Strategy & Analytics team and across the broader business including Technology, Digital & Digital Products, Brand and Marketing as well as individual product teams.

Key Responsibilities

Establish a campaign delivery capability that is reliable, scalable and measurable in the execution of all campaign activities.
Ensure seamless execution and deliveries of all campaigns across multiple channels, including integration into Salesforce and other digital mediums.
Development of marketing automation campaign delivery framework, in the areas of automated and trigger-based campaigns and customer communications journeys.
Identify and build data triggers for automated communications (e.g. journey entry events, decision splits, etc.) in the SFMC platform.
Work in conjunction with Marketing teams to deliver and continuously optimise campaigns across the entire customer's life cycle.
Requirements

Degree Qualified in Computer Science or a related field.
Strong knowledge and technical experience in managing data imports and writing SQL statements.
Experience in SFMC components will be highly regarded, primarily Automation Studio and Journey Builder.
Proven experience in developing, optimising and managing CRM and 1:1 campaigns and journeys.
Ability to apply critical thinking and business acumen when designing solutions to business problems.
Strong analytical and problem-solving skills with data driven approach.
Excellent organisational and project management skills and high attention to details, with the ability to manage multiple time sensitive projects under tight deadlines.
Knowledge in HTML/CSS and Salesforce Ampscript/Javascript coding will be highly regarded.
Benefits

Our flexible and informal work environment which helps bring balance between work and home.
Generous discounts on home and car insurance policies and RACV roadside care.
Club Membership and great discounts across all RACV resorts.
Discounts from corporate partners that are updated monthly.