Job Description
Marketing Partner - East Kilbride, Glasgow
Job Type: Maternity Cover - 40 hours per week
Salary: £27,000 per annum (Also eligible for up to 10% pro rata Head Office bonus based on company performance)
Fixed Term Contract
Reporting to: National Marketing Manager
At Goals, we bring the passion, energy, and precision of professional football to every match, ensuring an unrivalled experience for every player. Our state-of-the-art facilities provide the perfect environment for competitive and recreational football alike, making Goals the go-to destination for small-sided football in the UK.
We are seeking a motivated and skilled Marketing Partner to support the National Marketing Manager on a fixed-term maternity cover contract. This is an exciting opportunity to be part of a fast-paced marketing team and develop yourself and Goals, bringing new ideas and implementing them with a hands-on approach.
Key Responsibilities:
Social Media & Content Marketing
Maximise the Goals brand across social media platforms, ensuring a consistent and engaging presence.
Assist in developing and executing a defined social media strategy across Instagram, Facebook, TikTok, X (Twitter), YouTube and LinkedIn.
Create and schedule high-quality content using tools such as Canva and Meta Business Suite.
Collaborate with influencers, freelancers, and agencies to develop engaging content.
Monitor and analyse performance metrics, producing weekly reports highlighting successes and areas for improvement.
Provide support to individual clubs to enhance their localised social media presence.
Campaign & Content Calendar Management
Contribute to and maintain the overarching marketing content calendar.
Write and edit compelling copy for websites, blogs, news updates, and email campaigns, ensuring consistency in brand tone of voice.
Schedule content and manage engagement across platforms using social media scheduling tools.
Assist with SMS, push and email marketing campaigns, ensuring effective messaging and compliance with GDPR.
Marketing Support for Clubs
Manage and fulfil creative requests from clubs, ensuring brand alignment using Monday.com to liaise with managers at each location.
Liaise with external agencies to produce high-quality marketing materials.
Support the creation of promotional materials, including flyers, posters, social media ads, videos, and print assets.
Write copy for local digital advertisements to support club promotions.
Trend Monitoring & Industry Research
Keep up to date with marketing trends, particularly within the football, fitness, and leisure sectors.
Monitor competitor activity and industry best practices to refine marketing strategies.
Identify and capitalise on trending topics relevant to the Goals brand, increasing engagement and interaction.
Campaign & General Marketing Support
Support the National Marketing Manager with the execution of multi-channel campaigns.
Provide hands-on assistance with campaign planning, implementation, and evaluation.
Assist with ad hoc marketing projects as required.
Essential Skills & Experience:
Previous experience in marketing, ideally within the sports, leisure, hospitality sectors or a Graduate from a marketing related field.
Strong copywriting and editing skills, with a keen eye for detail.
Experience using Canva or similar graphic design tools.
Proficiency in Office 365 (Word, Excel, PowerPoint, Outlook).
Ability to multitask, manage deadlines, and prioritise effectively.
Confident communicator with excellent interpersonal skills.
Knowledge of GDPR compliance in digital marketing.
Ability to analyse social media performance metrics and report insights.
Desirable Skills & Knowledge:
Basic understanding of SEO, PPC, Google Analytics, and Google Ads.
Experience with WordPress or similar content management systems.
Familiarity with email marketing platforms like Klaviyo or similar.
Knowledge of Meta Ads Manager
Experience working with influencers and content creators
