Loyalty Marketing Manager

As an EMEA Loyalty Marketing Manager, you will play a crucial role in expanding our footprint within the EMEA region.

Job Description:
You will be responsible for developing and executing the communications strategy for our United Kingdom Pro PERKS program. This includes managing enrolment processing and driving customer retention activities.

Key Responsibilities:
Develop and implement a comprehensive communications strategy for the UK Pro PERKS program.
Coordinate with the sales team to ensure alignment and effectiveness of program promotions.
Create and manage content for various communication channels, including email, social media, and in-app notifications.
Oversee the enrolment process, ensuring a seamless experience for new members.
Work with cross-functional teams to streamline and optimize the enrolment workflow.
Implement and manage systems to track and report on enrolment metrics.
Develop and execute retention strategies to increase customer loyalty and engagement.
Analyse customer data to identify trends and opportunities for retention improvement.
Design and implement loyalty programs and incentives to drive long-term customer satisfaction.
Foster close relationships with the sales team to coordinate efforts and ensure program success.
Facilitate the onboarding of new wholesalers, ensuring they provide vital installer data.
Collaborate with internal and external stakeholders to enhance the loyalty program.
Identify opportunities to increase the footprint of the Pro PERKS program within the EMEA region.
Monitor industry trends and competitor activities to inform program strategy.
Requirements:
Bachelor's degree in marketing, business, or a related field.
Proven experience in loyalty marketing, customer retention, or a similar role.
Experience working within the EMEA region, particularly the UK market.
What We Value:
Strong understanding of marketing principles, particularly in loyalty and retention strategies.
Excellent analytical skills with the ability to interpret data and make informed decisions.
Proficiency in using Salesforce CRM, Jira, Microsoft Suite, and Tableau.
Exceptional communication and interpersonal skills to work effectively with various teams and stakeholders.
Strong project management skills to oversee the execution of loyalty initiatives.
What's in It for You:
Hybrid working (Monday's and Fridays worked from home).
Opportunity to build a great customer loyalty scheme from the ground up.
EMEA responsibilities.
Being an integral part of an international team where everyone has a voice