Digital Marketing Manager - Social Media

Experience: 5+ Years.

Location: Bengaluru.

Employment Type: Full-Time.

Notice Period: Immediate joiners upto 1 Month.

- Job Summary: We are seeking a dynamic and results-driven Digital Performance Marketing Manager to oversee and optimize our digital marketing campaigns.

- The ideal candidate will leverage their expertise in paid media, analytics, and digital strategy to drive customer acquisition, engagement, and revenue growth.

Key Responsibilities:.

Campaign Strategy & Execution:.

- Develop, execute, and manage performance marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.

- Ensure campaigns align with business goals and deliver measurable ROI.

Budget Management:.

- Allocate and manage marketing budgets to maximize efficiency and performance.

- Track spending to ensure adherence to financial targets.

Optimization & Analytics:.

- Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROI) and optimize for better results.

- Conduct A/B testing for ad creatives, landing pages, and audience segmentation.

- Use tools like Google Analytics, SEMrush, and other performance tracking software for in-depth insights.

Customer Journey & Funnel Management:.

- Analyze and improve the digital customer journey to increase conversion rates.

- Collaborate with content and design teams to enhance landing pages and ad creatives.

Collaboration & Team Coordination:.

- Work closely with cross-functional teams, including content, product, and sales, to align marketing efforts with broader business objectives.

- Liaise with external agencies and vendors when required.

Market Research & Trends:.

- Stay updated with the latest digital marketing trends, platform updates, and tools.

- Implement innovative strategies to stay ahead of competitors.

Key Qualifications:.

Education: Bachelor's degree in Marketing, Business, or related fields.

A Master's degree is a plus.

Experience: 5+ years in performance marketing with a proven track record of managing successful campaigns.

Technical Skills:.

- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.

- Strong knowledge of Google Analytics, GA4, and data visualization tools like Tableau or Power BI.

- Expertise in SEO and SEM strategies.

Soft Skills:.

- Analytical mindset with attention to detail.

- Strong communication and collaboration skills.

- Ability to work in a fast-paced environment and manage multiple projects.