Job Description
Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
3+-5 years of experience in marketing, event planning, or related fields, preferably within the homebuilding or real estate sectors
Proven experience in developing sales tools and marketing materials that drive engagement and sales
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Excellent written and verbal communication skills
Proficiency in digital marketing tools, social media platforms, and website management
Experience in coordinating and executing successful events
Benefits
Competitive salary and benefits package
Opportunities for professional development and growth within the company
A supportive and collaborative work environment
A career that produces tangible benefits related to slowing climate change
$85,617.44 to $114,156.5+
Sunrun provides a variety of benefits to employees, including health insurance coverage, a wellbeing program, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO)
Other rewards may include annual bonus eligibility, based on both company and individual performance, as well as short- and long-term incentives and program-specific awards
Compensation decisions will not be based on a candidate's salary history
Responsibilities
The role involves developing sales tools, managing community marketing, coordinating events, and collaborating with corporate marketing
The ideal candidate should have a strong background in marketing and events management, with responsibilities including planning events, managing budgets, and analyzing marketing performance
We are seeking a motivated and detail-oriented New Homes Marketing and Events Specialist to join our dynamic team, reporting to the Manager of Sales Operations, New Homes
The ideal candidate will possess a strong background in marketing and events management
This role is crucial in developing and improving sales tools, supporting community marketing needs, maintaining web content, and managing all aspects of new homes events
The candidate will collaborate with corporate marketing to ensure alignment with home builder marketing support needs and will play a key role in driving sales and enhancing brand presence
Develop, enhance, and maintain effective sales tools and resources to support inside sales teams
Support New Home community marketing initiatives by coordinating promotional activities and campaigns to drive traffic to new home communities
Improve and enhance Account Manager presentation materials, proposal templates and other builder facing materials used to secure new business
Lead marketing efforts for new sales offerings (e.g., FLEX)
Maintain and update website content and ensure current information is available for potential homebuyers and prospective homebuilder partners
Refresh and optimize inside sales content and tools to improve engagement and conversion rates
Plan, coordinate, and manage all aspects of new homes events, including trade shows, open houses, industry sponsored events, community launches, and promotional activities
Coordinate with vendors, venues, and suppliers to ensure all event logistics are handled efficiently
Oversee event setup, execution, and teardown
Coordinate with the Sales team and other stakeholders to ensure a cohesive event experience
Manage event budgets, contracts, and ensure cost-effective execution
Track, manage and measure attendance for events, ensuring seamless execution and a positive experience for attendees
Collaborate with corporate marketing teams to align on branding, messaging, and promotional strategies for home builder marketing efforts
Analyze marketing performance data and provide recommendations for continuous improvement and optimization of marketing initiatives
Stay current with industry trends, document competitive activity and best practices to ensure our marketing efforts are best in class and effective
Maintain, manage and keep up-to-date database of all professional associations, including contact information, membership status and payment details
Job description
Sunrun is hiring a Sr. Marketing and Events Specialist for their New Homes division in Concord, NH. The role involves developing sales tools, managing community marketing, coordinating events, and collaborating with corporate marketing. The ideal candidate should have a strong background in marketing and events management, with responsibilities including planning events, managing budgets, and analyzing marketing performance. Sunrun promotes diversity and inclusion in its workplace.
Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.
Overview
Sunrun is a leading provider of residential solar electricity, dedicated to creating a sustainable future by providing innovative solar and battery storage solutions to medium and large sized production homebuilders. Our New Homes division is focused on bringing these cutting-edge technologies to new homebuyers, enhancing their living experience while promoting renewable energy. We are looking for a dynamic Marketing and Events Specialist to support our team and drive our mission forward.
We are seeking a motivated and detail-oriented New Homes Marketing and Events Specialist to join our dynamic team, reporting to the Manager of Sales Operations, New Homes. The ideal candidate will possess a strong background in marketing and events management. This role is crucial in developing and improving sales tools, supporting community marketing needs, maintaining web content, and managing all aspects of new homes events. The candidate will collaborate with corporate marketing to ensure alignment with home builder marketing support needs and will play a key role in driving sales and enhancing brand presence.
Responsibilities
• Develop, enhance, and maintain effective sales tools and resources to support inside sales teams.
• Support New Home community marketing initiatives by coordinating promotional activities and campaigns to drive traffic to new home communities.
• Improve and enhance Account Manager presentation materials, proposal templates and other builder facing materials used to secure new business.
• Lead marketing efforts for new sales offerings (e.g., FLEX)
• Maintain and update website content and ensure current information is available for potential homebuyers and prospective homebuilder partners.
• Refresh and optimize inside sales content and tools to improve engagement and conversion rates.
• Plan, coordinate, and manage all aspects of new homes events, including trade shows, open houses, industry sponsored events, community launches, and promotional activities.
• Coordinate with vendors, venues, and suppliers to ensure all event logistics are handled efficiently.
• Oversee event setup, execution, and teardown.
• Coordinate with the Sales team and other stakeholders to ensure a cohesive event experience.
• Manage event budgets, contracts, and ensure cost-effective execution.
• Track, manage and measure attendance for events, ensuring seamless execution and a positive experience for attendees.
• Collaborate with corporate marketing teams to align on branding, messaging, and promotional strategies for home builder marketing efforts.
• Analyze marketing performance data and provide recommendations for continuous improvement and optimization of marketing initiatives.
• Stay current with industry trends, document competitive activity and best practices to ensure our marketing efforts are best in class and effective.
• Maintain, manage and keep up-to-date database of all professional associations, including contact information, membership status and payment details.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3+-5 years of experience in marketing, event planning, or related fields, preferably within the homebuilding or real estate sectors.
• Proven experience in developing sales tools and marketing materials that drive engagement and sales.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and website management.
• Experience in coordinating and executing successful events.
• Knowledge of the homebuilding industry is a plus but not required.
What We Offer
• Competitive salary and benefits package.
• Opportunities for professional development and growth within the company.
• A supportive and collaborative work environment.
• A career that produces tangible benefits related to slowing climate change
Recruiter:
Laura Morgan (laura.morgan@sunrun.com)
Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to acts, such as The Equal Pay Transparency Act. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation listed. Candidates in locations outside this local area may have a different starting salary range for this opportunity which may be higher or lower. Please speak with your recruiter to learn more.
Starting salary/wage for this opportunity:
$85,617.44 to $114,156.5+
Sunrun provides a variety of benefits to employees, including health insurance coverage, a wellbeing program, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). Other rewards may include annual bonus eligibility, based on both company and individual performance, as well as short- and long-term incentives and program-specific awards. Compensation decisions will not be based on a candidate's salary history. Please note: Employee benefits do not apply to our Fusion and Street Sales roles, which are 100% commission-based, (10++-NEC) positions.
This description sets forth the general nature and level of the qualifications and duties required of employees in this job classification, as well as some of the essential functions of this role. It is not designed to be a comprehensive inventory of all essential duties and qualifications. If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at candidateaccomodations@sunrun.com .
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity, Inclusion & Belonging drives our ability to build diverse teams and develop inclusive work environments. At Sunrun, we believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. We are committed to equal employment opportunities without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, ****** orientation, gender identity, gender expression, *** or gender, pregnancy or any other basis protected by law. We also consider qualified applicants with criminal convictions, consistent with applicable federal, state and local law.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity, Inclusion & Belonging drives our ability to build diverse teams and develop inclusive work environments. At Sunrun, we believe that empowering people and valuing their differences will help us create a planet run by the sun for everyone. We are committed to equal employment opportunities without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, ****** orientation, gender identity, gender expression, *** or gender, pregnancy or any other basis protected by law. We also consider qualified applicants with criminal convictions, consistent with applicable federal, state and local law.
