Paid Media Specialist (6 Month Contract)

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Paid Media team is searching for an ambitious Paid Media Specialist to join the North American team. The Paid Media team is responsible for driving omni-channel growth across paid social, audio, programmatic media, video (inclusive of CTV, OTT), and direct buys. They manage strategy, execution and reporting across the North American business, and work cross-functionally with internal and external partners, ensuring best in class execution and delivery on key performance indicators.

a day in the life: what you’ll do

The Paid Media Specialist is responsible for leading the execution and reporting for multiple projects and campaigns simultaneously. Working closely with the Paid Social side of the Paid Media team, this person will be in multiple platforms on a day-to-day basis, setting up campaigns and monitoring performance, optimizing, and reporting when needed.
Own campaign execution, optimization, analysis, and reporting for various projects and campaigns across multiple advertising platforms including Meta, Snapchat, TikTok, and others when needed
Audit, analyse, and evaluate initiatives to ensure campaigns objectives are met
Hold a creative mindset to generate innovative ideas and identify new opportunities to scale performance
Pull actionable and relevant insights out of reporting, communicating back the high-level learnings
Manage daily budgets across platforms
Work cross-functionally with internal teams on campaign creative and providing performance insights
Liaise with external vendors on day-to-day campaign performance, running tests, and launching new pilots
qualifications
3+ years of relevant experience in a performance marketing role
Proven experience in managing Meta, Snapchat, TikTok campaigns to drive business needs; familiarity with DV360 and CM360 is a bonus
Experience running performance campaigns, awareness campaigns, and app installs campaigns
Experience in analysing data from platforms including Adobe Analytics, Google Analytics, Power BI
Understanding of the US and CA marketing ecosystem
Ability to manage multiple campaigns simultaneously and prioritize tasks effectively
Comfortable managing budgets of $10M+
Advanced Excel skills to generate useful insights that influence performance optimizations
Proficiency with MS Office Programs
Excellent written and verbal communication skills, with a keen eye for detail
Keeps up to date with industry trends, emerging technologies, and digital marketing developments
Proactive, solutions-oriented mindset with a history of solving unique problems
must haves
Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
workplace arrangement

This role is classified as In-Person under our SSC Workplace Policy:

In-person collaboration and connection are important to our culture. Work is performed onsite, minimum 4 days per week.

additional notes
Authorisation to work in Canada is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $66,000-$86,600 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.