Marketing Coordinator

BIG HUG Hospitality, the team behind MIMI Chinese Toronto, MIMI Chinese Miami and Sunnys Chinese, and their newest restaurant, Linny’s.


Our Mission is simple. We are in the experience business. Our people first culture will inspire and empower our team to deliver moments that matter in an environment hyper focussed on the guest experience. Together we will build a best-in-class hospitality experience!


We are seeking a creative and experienced Marketing Coordinator to help oversee the social media for our portfolio. In this role, you will be the voice and face of our brand, responsible for building and nurturing a vibrant and engaged community. Your primary goal will be to create meaningful connections with our customers, both online and offline, to foster brand loyalty and advocacy.


What You’ll Do

Develop content calendars and schedules to ensure consistent posting and timely response to trending topics and events.
Develop comprehensive social media strategies aligned with business objectives, target audience demographics, and industry trends.
Collaborate with leaders to define key performance indicators (KPIs) and establish goals for social media campaigns.
Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
Create high-quality, compelling content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Produce a variety of content formats, including text posts, images, videos, infographics, and interactive polls or quizzes.
Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, feedback, and complaints.
Foster meaningful interactions with followers by initiating conversations, answering questions, and soliciting user-generated content.
Cultivate brand advocacy and loyalty by building relationships with influencers, brand ambassadors, and community stakeholders.
Track and analyze key performance metrics, including engagement rates, reach, impressions, click-through rates (CTR), and conversion rates.
Prepare regular reports and performance dashboards to communicate campaign results, insights, and recommendations to clients.
Use data-driven insights to iterate and optimize social media strategies, content tactics, and audience targeting.
Coordinate with marketing and cross-functional teams to ensure brand consistency
Liaise with cross-functional departments to stay updated on company updates and changes
Help to organize and participate in events to build community and boost brand awareness
Build relationships with audience, potential customers, industry professionals, influencers, and other media channels
Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
Stay up to date with digital technology, social media and marketing trends and algorithms