Marketing Manager

Marketing Manager (Edmonton, AB)

Equity + Bonus + Massive Growth Opportunity

About Total Life

We’re Total Life — the nation’s leading teletherapy platform for older adults, on a mission to help people age better, feel better, and live longer. With tens of thousands of sessions delivered and a fast-growing national footprint, we’re transforming mental health for an underserved generation. Recognized by Inc. Magazine as one of the Best in Business, we’re building something bold — and we’re hiring someone equally bold to lead our marketing engine.

The Role

We’re looking for a Superstar Marketing Manager — someone who lives and breathes growth. You’ll execute our entire marketing strategy across digital, audio, and traditional channels. You’ll manage our ad budget, get obsessive over cost per acquisition, and collaborate cross-functionally to bring in high-intent leads for therapy, membership, and more.

This isn’t a job for someone who wants to “manage a team someday.” This is for someone who already knows how to drive results and wants the ownership, autonomy, and upside to take a rocketship to the next level.

What You’ll Do

Manage and optimize our paid media strategy (Meta, Google, YouTube, Display, Retargeting, etc.)
Build and execute traditional campaigns across TV, radio, podcast, and print
Lead SEO, landing page strategy, and conversion optimization
Develop and execute marketing presentations and strategic storytelling to support partnerships and funding
Monitor all KPIs — especially Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity
Collaborate closely with sales, clinical ops, and leadership to align growth targets
Manage external vendors, agencies, and freelancers as needed
Get hands-on and stay scrappy — we’re growing fast and need a builder mindset
Location

Edmonton, Alberta (Please note that remote work will be considered for exceptional candidates with occasional travel to Edmonton)

Job Type

Job Type: Full-Time (40 hours per week, Monday to Friday)

Requirements

Who You Are

You’ve owned an ad budget and have strong opinions on how to spend it
Proven experience across digital performance marketing, traditional media, and brand strategy
You live in spreadsheets, dashboards, and reports — and you love it
Strategic thinker, but also execution-obsessed — you ship fast
You’ve worked cross-functionally and know how to partner across teams to hit real growth goals
Comfortable with ambiguity, complexity, and being the go-to person
Passionate about health, longevity, or mission-driven work? Huge bonus.
Benefits

Salary Range

$65,000 - 85,000 CAD per year

Why This Role Rocks?

Real equity + performance-based bonus
Early leadership opportunity with a direct line to the CEO
A chance to build something that matters — and own your impact
Fast-moving, low-ego, high-performance team
A brand you’ll be proud to scale
Application Instructions

If you’re ready to build something meaningful we’d love to hear from you. Submit your resume along with a cover letter outlining your relevant experience and explaining why you’re excited to join our team at Total Life.