Job Description
Job Description
Axestrack is India's leading provider of Digital Logistics Solutions for Heavy Commercial Vehicles, and the only Indian company to be ever featured in Gartner's Market Guide for Fleet Management.
Role Overview
Axestrack is seeking a dynamic and strategic AGM Marketing to lead our full-funnel marketing efforts across all key digital and offline touchpoints.
Key Responsibilities
• Demand Generation & Performance Marketing:
• Owning and executing multi-channel demand generation campaigns across LinkedIn, Google, Meta, WhatsApp
• Designing funnel-based performance strategies focused on lead gen, MQL, and SQL metrics
• Driving SEO, SEM, and retargeting strategies to maximize inbound traffic and conversions
• Owning ad budgets and ROAS metrics across platforms
• Email & CRM Marketing:
• Leading email drip and nurture campaigns, aligned with buyer personas and sales stages
• Ensuring compliance across CRM systems (HubSpot, Zoho, Salesforce, etc.) for clean, segmented, and actionable data
• Website & SEO:
• Overseeing all website content, UX improvements, and landing page optimization
• Building and executing a strong organic content and keyword strategy for SEO growth
• Coordinating web analytics via GA4, optimizing based on insights
• Social Media & Content:
• Leading content distribution across LinkedIn, YouTube, Twitter, Instagram
• Managing creative and copywriting teams to deliver high-performing content
• Developing monthly editorial calendars and campaign-specific asset plans
• Events, Webinars & Podcasts:
• Planning and executing domestic and international events, owning pre-event, on-ground, and post-event strategy
• Leading branded webinar and podcast series that position the company as a thought leader
• Coordinating with speakers, partners, and operations for flawless execution
• Sales Enablement & Brand:
• Creating compelling sales collateraldecks, one-pagers, case studies, brochures
• Aligning marketing and sales teams to drive pipeline acceleration
• Ensuring consistent brand identity across all touchpoints
• Analytics & Optimization:
• Setting KPIs, tracking campaign performance, and driving growth using GA4, HubSpot/CRM, and ad dashboards
• Building executive dashboards for weekly/monthly reviews
• Team Management & Collaboration:
• Leading and mentoring a cross-functional team of marketers, creatives, and analysts
• Collaborating with product, growth, customer success, and leadership teams to drive unified GTM strategies
• Managing agency partners and freelancers as needed
Required Qualifications
• Master's degree in Marketing, Communications, or a related field
• 3-6 years of work experience in social media management, marketing, or a similar role
• Strong understanding of social media platforms, especially LinkedIn and Twitter
• Excellent knowledge of paid marketing on Google and LinkedIn
• Excellent written and verbal communication skills
• Creative mindset with the ability to produce engaging content
• Strong organizational and event management skills
• Proficiency in using social media management tools and analytics platforms
• Ability to work independently and as part of a team in a fast-paced environment
