Job Description
Job Title: Senior Manager - Product Marketing
Location: India (Remote)
Years of Experience: 7 to 10 years
Duration: 8 Months (Contract)
Job Purpose
The appointee will manage the overall marketing & budget for Mortgages, Loans, FX, and NEO Digital Strategic Partnerships; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, PR & Research to achieve significant results.
Key Result Areas
1. Products Marketing (Mortgages, Loans & FX)
Together with VP – Marketing Strategy, work with products team (Mortgages, Loans, FX, and NEO Digital Strategic Partnerships) to build marketing strategy for the year, by quarter, in line with business objectives and within budget
Drive ATL & BTL campaigns to achieve monthly business objectives
Work with products team to develop a comprehensive calendar of BTL actions
Track competitor activities and develop suitable marketing responses
Drive NTB acquisition and cross sell through relevant media
Develop relevant ETB campaigns and tap customers for cross-sell
Drive product activations via rewards & BTL/owned channels campaigns
Drive portfolio initiatives in order to boost activation and relationship deepening
2. All marketing initiatives
Develop campaigns that will work effectively across digital channels – paid, organic and owned channels
Build comprehensive 360-degree plans for all campaigns across offline & digital – including launch campaigns for new loans products and services
Develop seasonal theme-based campaigns and promotional offers to boost product sales
Own the campaign implementation plan and execute it end-to-end, right from the review of journey that customers will undertake up to final evaluation of campaign results
Track the results of all campaigns and perform analysis / learnings for improvements
Engage/influence all related internal stakeholders (e.g. frontline, product teams)
Manage assigned budgets, vendor accruals & payments in line with Finance policies
3. Digital Marketing
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Identifies critical conversion points & drop off points, and optimizes user funnels.
Operating Environment, Framework and Boundaries, Working Relationships
A. Collaborating with other Functions
Close collaboration and engagement with key stakeholders - Segments, Products, CX, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital
Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch
Collaborate with PR & Social Media team to ensure optimal media exposure on periodic basis
Demonstrate brand values in everyday life at work
B. Compliance and Risk Management:
Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements
Problem Solving
Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task.
Decision Making Authority & Responsibility
A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results, able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.
Knowledge, Skills and Experience
Mandatory experience in Digital Marketing
Strong expertise in banking products marketing with proven track record
Deep understanding of business dynamics, profitability and growth drivers
Entrepreneurial with strong drive to succeed, with commitment & result orientation
Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
Ability to engage with senior stakeholders
Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
Proven track record in conceptualizing, developing and executing digital marketing campaigns
Qualifications
Relevant years of experience: minimum 7 years
Education level: Bachelor degree (Post Graduate degree would be a plus)
