Digital Marketing Executive

Location
Gandhinagar, Gujarat
 
Benefits
Pulled from the full job description
Flexible schedule
Commuter assistance
Cell phone reimbursement
Provident Fund
Leave encashment
 
Full job description
Job Title: Digital Marketing & Data Analytics Executive

Department: Marketing & Business Analytics

Location: Gandhinagar, Gujarat

Salary Range: As Per Interview

Type: Full-Time

Role Overview:

We are looking for a creative and analytical Digital Marketing and Content Writing Executive to join our team. The ideal candidate will be responsible for planning, executing, and managing digital marketing campaigns, while also producing high-quality content to drive engagement, brand awareness, and lead generation. A strong understanding of social media trends, and content marketing strategies is essential.

Key Responsibilities:

Digital Marketing (Lead Generation & Brand Awareness)
Plan and run ad campaigns (Google Ads, Meta Ads) for rooftop solar
Popups-forms, and campaign funnels using tools like Zoho/Unbounce
Optimize website SEO for keywords like “solar subsidy Gujarat”, “EV charging station near me”
Track lead funnel: Impressions → Clicks → CRM → Sale → ROI
Manage and analyze WhatsApp/Google Form/CRM integration and response flow
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Data Analytics (Location & Market Insights)

Use tools like Google Trends, MapMyIndia, and GIS to analyze demand clusters for solar/EV
Identify high-load societies, industrial zones, commercial hubs for EV infrastructure
Create dashboards for tracking CPC, CPL, CAC, and conversion trends
Analyze campaign performance and create weekly/monthly reports
Collaborate with the sales team to map digital leads to real conversion patterns
Qualifications & Skills:

Bachelor’s degree in Marketing, Data Analytics, or Engineering
Create visually engaging graphics and marketing materials using Canva and Adobe Photoshop for social media posts, ads, and email campaigns
1-2 years of experience in digital marketing with data analysis or geolocation targeting
Strong command of Google Ads, Facebook Ads, GA4, Search Console, Google Sheets
Bonus: Experience with Power BI, Tableau, or GIS/heatmap tools
Ability to translate data into business actions and insights
Creativity and attention to detail
Hands-on experience with social media platforms and ad managers
If you are interested kindly share your updated resume on hr@amplesolar.in

Or +157+43118

Thanks & Regards,

HR Department

Ample Solar Pvt. Ltd.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement
Commuter assistance
Flexible schedule
Leave encashment
Provident Fund
Schedule:

Day shift
Fixed shift
Supplemental Pay:

Yearly bonus
Work Location: In person