Performance Marketing Specialist

Job description
Job Role: Performance Marketing Specialist

Experience: 1–3 years in performance marketing (preferably at a marketing agency)

Location: Full-time, On-site

Industry: Fintech / Digital Marketing

What You’ll Do

• Strategise, execute, and scale Meta (FB/IG) and Google Ads campaigns (Search, Display, YouTube, Performance Max)

• Achieve strong ROAS and efficient CAC

• Consolidate cross-channel performance into Google Sheets; automate reporting using Looker Studio / Power BI / Supermetrics

• Turn insights into actionable creative briefs; run landing-page A/B tests for conversion improvement

• Manage agency coordination and communicate performance insights to Growth, Product & Leadership teams

• Experience in guiding junior team members and contribute to internal playbooks

Must-Haves

• Agency background with exposure to multiple client verticals

• Expertise in Meta Ads, Google Ads with a track record of results

• Certified in Google Ads (Search & Display), GA4, and Meta Blueprint

• Analytical and tool-savvy (advanced Sheets/Excel, familiarity with pixels, GTM, basic SQL a plus)

• Clear communicator with a structured approach to testing & optimisation

Nice-to-Haves

• Experience with LinkedIn,tiktok

• Exposure to CRM/automation tools (e.g., HubSpot, Braze)

• Understanding of data privacy compliance (GDPR, CCPA, Meta CAPI)

• Skills in automation scripting (Apps Script / Python) and server-side tracking