Job Description
DESCRIPTION
We are seeking an experienced Senior Marketing Manager to lead the mobile acquisition and engagement initiatives for APAC (Australia and Singapore). The ideal candidate will have demonstrated a deep understanding of digital marketing or mobile advertising ecosystems and proven success in delivering B2C customer acquisition strategies.
The successful incumbent will possess the ability to launch new marketing programs while working with cross functional teams – product, brand, finance, and UX, and are highly analytical - can break down problems into logical drivers, see patterns, dive deep into the data to find opportunities and spot potential challenges. This is a highly visible position and you will have the opportunity to engage and influence APAC leadership decisions.
As part of the role, you will develop the strategy and execute to drive mobile app adoption and engagement by leveraging all the available mobile app channels including onsite (i.e. Amazon-owned properties), paid (i.e. partnering with third party advertisers), preloads, and non-digital including mass media and customer support. You will partner with Brand marketing, Social, Search, Associates, Partnerships, and Owned channels to champion mobile growth and deliver a unified Amazon vision in the mobile space. You will be responsible for the overall budget and its execution against these programs.
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Our team operates out of our fabulous CBD office conveniently located near transportation. Amazon offers employees a competitive remuneration package, including participation in the company stock plan as applicable. We also look after our people with benefits, such as subsidized private health insurance, superannuation and paid parental leave options, amongst others.
Key job responsibilities
6+ years of digital traffic marketing work experience for B2C companies.
Demonstrate ability to work at both strategic level and at tactical level.
Collaborate closely with internal marketing teams as well as external partners to drive app installs and monthly active users (MAU) growth.
Manage agency and stakeholder relationships to run campaigns across a wide array of paid advertising networks and mediums, managing bidding strategy, messaging, content and design to growth mobile app usage among current and potential Amazon customers.
Build and own the re-targeting strategy and execution to drive high value users back into the mobile app.
Oversee and continue to improve mobile tracking, attribution, and overall data access to analyze key metrics, including cost to acquire, quality of the traffic by source, and return on investment, and measure the effectiveness of mobile advertising initiatives.
Deep knowledge of mobile app marketing landscape and mobile attribution and tracking preferred.
Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial.
Strong analytical skills, including strong ability to identify and solve ambiguous problems.
BASIC QUALIFICATIONS
Experience using any of SQL or other analytical tools for conducting data analysis
Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
6+ years of professional non-internship digital marketing experience for B2C companies
PREFERRED QUALIFICATIONS
Knowledge of analytics tools and web traffic reporting
Experience with A/B Testing or Multi-Variate Testing or both
Experience with customer segmentation, profiling, and targeting
MBA
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
