B2B Marketing Executive [field Sales]

Company Overview

NEXUS JOBS is a premier human resources firm headquartered in Jaipur, specializing in talent staffing services across India. With a strong focus on delivering end-to-end manpower solutions, we cater to a diverse clientele by offering a range of employment services such as immediate placement, part-time and full-time jobs, freelance projects, and career opportunities for both freshers and seasoned professionals. Our dedicated team, with extensive industry experience, is committed to empowering businesses by meeting their specific staffing needs.

Job Overview

We are seeking a dynamic B2B Marketing Executive to join our team at Nexus Jobs in Jaipur. This is a full-time position suitable for freshers, with a work experience requirement ranging from 0 to 1 year. In this role, you will have the opportunity to develop and implement effective marketing strategies to enhance our brand’s presence and generate leads. This is an exciting opportunity for individuals eager to start their career in B2B marketing.

Qualifications and Skills
• Proficiency in account-based marketing for personalized customer relations and targeted marketing strategies (Mandatory skill).
• Expertise in content marketing to create, distribute, and manage valuable content for attracting and engaging a clearly defined audience (Mandatory skill).
• Experience with data analytics tools like Google Analytics to track and report website traffic and user behavior (Mandatory skill).
• Familiarity with CRM tools such as Salesforce to manage customer interactions and streamline processes.
• Knowledge of marketing automation platforms like HubSpot or Marketo to automate repetitive tasks and manage lead generation.
• Ability to develop and implement effective lead generation strategies to attract potential customers and nurture leads.
• Understanding of SEO and SEM techniques to improve search engine rankings and online visibility of our services.
• Experience in designing and executing successful email marketing campaigns to boost engagement and foster client relationships.

Roles and Responsibilities
• Collaborate with the sales team to design and implement effective B2B marketing strategies tailored to the staffing industry.
• Create and manage engaging content across various channels to promote brand awareness and drive lead generation.
• Utilize data analytics tools to assess the effectiveness of marketing strategies and calibrate initiatives as needed.
• Oversee CRM activities to ensure smooth customer interaction and effective relationship management practices.
• Implement marketing automation platforms to streamline marketing efforts and enhance efficiency in lead management.
• Develop and optimize search engine marketing and SEO strategies to increase the organization’s online presence.
• Plan and execute email marketing campaigns targeted at potential business clients to enhance engagement and conversion.
• Track market trends and competitor activities to identify new opportunities for marketing innovation and collaboration.