Digital Marketing Executive (Max 2 Years Exp)

We're seeking a dynamic Digital Marketing Executive to bring fresh ideas and drive results as part of our innovative team!"

A detail-oriented and creative E-commerce Marketing and SEO Specialist to join our team. This role will focus on optimizing our website for on-page SEO, managing ad campaigns, coordinating with various teams and agencies, and ensuring smooth website operations. The ideal candidate will have a background in digital marketing, SEO, and campaign management, with a proactive approach to coordinating with external partners and internal stakeholders.

Responsibilities:
• On-page & Off-page SEO Optimisation: Optimize web pages for search engines by conducting keyword research, updating meta tags, headings, and content to improve search visibility and rankings, and woking on backlinks.
• WhatsApp Campaign Management: Manage WhatsApp marketing campaign using Interakt dashboard.
• Banner and Graphic Design: Create attractive store banners and price tags for seasonal sales and promotions, enhancing user experience and driving engagement.
• Ad Campaign Management: Run digital ad campaigns (Google Ads, social media ads) and coordinate with the advertising team to optimize ad performance and ROI.
• Web Development Coordination: Collaborate closely with the web development team to ensure smooth and error-free website operations, promptly addressing any technical issues.
• Budget Management: Keep track of ad budgets and ensure alignment with financial goals, monitoring daily expenses and adjusting as needed.
• Performance Tracking: Regularly analyze website performance metrics, report on KPIs, and make data-driven decisions to enhance user experience and increase conversions.
• Agency and Brand Coordination: Maintain a strong working relationship with social media agencies, brands, coordinating marketing efforts and ensuring brand consistency.
• Store Branding Checks: Visit physical stores periodically to ensure in-store branding aligns with the company's marketing guidelines and branding standards.

Qualifications:
• Proven experience in SEO, digital marketing, and e-commerce
• Familiarity with Google Analytics, Google Ads, Meta Ads, Google Merchant Center, WhatsApp Marketing and other Social media advertising
• Design skills (e.g., Canva, Adobe Photoshop) for creating banners and promotional materials, (Photoshop preferred)
• Strong organizational and communication skills
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

Understanding of budget management and financial tracking for marketing campaigns

Interested? Call / WhatsApp on / or submit your portfolio along with the resume at hr@kohinoortv.com / payroll@kohinoortv.com

Job Location: A-1103, Naman Midtown, S B Marg, Prabhadevi, Mumbai 400013