Job Description
Job Title: Head of Marketing & PR – Luxury Health & Culinary Brand
Location: Mumbai (Andheri West)
Experience: 5+ years
Industry: Luxury F&B, Wellness, Hospitality, or Lifestyle Brands
Employment Type: Full-Time
About Neat Meals Company
Neat Meals is a premium, chef-led personalized meal service catering to elite clients—celebrities, athletes, and discerning health-conscious individuals. With a focus on wellness, gourmet quality, and discretion, we’re redefining the concept of luxury nutrition in India. We offer curated meal plans, on-location chefs, and farm-to-table experiences designed for busy, wellness-driven lives.
Role Overview
We are looking for a dynamic and brand-savvy Head of Marketing & PR to lead all consumer-facing communication. This role will own brand strategy, digital presence, influencer partnerships, public relations, and customer acquisition—positioning Neat Meals as the go-to luxury health meal service in India.
Key Responsibilities
1. Brand Strategy & Identity
• Define and evolve Neat Meals’ visual identity, voice, and brand narrative across all platforms.
• Develop a premium, wellness-oriented brand positioning aligned with elite clientele.
• Collaborate with founders and creative teams on product messaging and campaign themes.
2. Digital Marketing & Growth
• Lead performance marketing (Instagram, Google, Meta) to drive high-intent leads and conversions.
• Oversee SEO/SEM, web presence, and landing pages for subscription optimization.
• Track campaign metrics, CAC, retention, and ROI to refine strategies.
3. Public Relations & Media
• Cultivate strong relationships with media outlets, wellness magazines, celebrity managers, and health influencers.
• Drive consistent editorial features in premium lifestyle publications and digital platforms.
• Manage media interviews, press kits, brand stories, and event exposure.
4. Influencer & Celebrity Marketing
• Partner with relevant nutritionists, wellness coaches, celebrity chefs, and film personalities.
• Lead co-branded wellness experiences, curated boxes, and limited-time collaborations.
• Leverage organic buzz through set catering and backstage activations.
5. Offline Activation & Events
• Conceptualize and execute premium activations at wellness retreats, gyms, film sets, and industry events.
• Oversee branding of meal packaging, chef demos, wellness pop-ups, and invite-only launches.
Ideal Candidate Profile
• 6–12 years of marketing/PR experience, with at least 2+ years in a leadership role.
• Prior experience in luxury wellness, lifestyle, food, or D2C preferred.
• Proven record of growing aspirational brands in a competitive market.
• Deep understanding of Mumbai’s luxury consumer space and influencer ecosystem.
• Confident, creative, data-driven, and extremely brand-conscious.
• Bachelor’s degree required; MBA/communications/marketing specialization is a plus.
What We Offer
• Creative freedom to shape one of India’s most aspirational food brands.
• Access to top-tier clientele, luxury events, and the intersection of food, health, and celebrity culture.
• Performance-based incentives and potential for equity.
• Collaborative, chef-led environment rooted in innovation, wellness, and excellence.
