Digital Marketing Consultant - On Contract

JOB TITLE: Digital Marketing Consultant

JOB SUMMARY: This role will be responsible for developing, initiating, creating and overseeing long terms digital marketing campaigns for the TV channel.

ABOUT THE TEAM: The marketing team is responsible for strategizing and executing promotional campaigns for the TV channel. The team works with the communication, media, PR, and digital creative agencies on campaigns to increase brand awareness and improve sampling of shows on the channel.

LOCATION: Mumbai

KEY RESPONSIBILITIES:
• Work with internal Marketing team to create end to end marketing campaigns for shows with focus on Digital
• Create data driven social media communication strategy and manage execution for shows in conjunction with brand guidelines – work closely with external agencies
• Manage all paid digital campaigns, from ideation, media planning, optimization and performance analysis
• Work with key external partners/apps to ensure marketing support, key innovations for each show
• Work with talent associated with the shows to create digital content ideas/scripts
• Create and execute influencer marketing strategy for shows
• Manage digital budgets and create data analytics, performance, creative reports as required

PREFERRED EDUCATION & EXPERIENCE:
• Graduate / Postgraduate in Marketing
• 5-7 years of relevant experience in digital marketing preferably in entertainment/ media industry

ABOUT US:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.