Digital Marketing Expert

Job responsibilities
• Execute tests, collect and analyze data and results, identify trends, and page SEO
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Social media management and giving apt suggestions for improving Digital Marketing
• Run Google Ads, Facebook Ads, and LinkedIn Ads, and maximize the promotion of the brand
• Writing blog posts and uploading to the website and social media, and working with the marketing team to drive SEO in content creation and content programming
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Develop and implement a link-building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Must-Have
• Proven SEO experience for 1+ years
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
• Experience with website analysis using various analytics tools, including Google Analytics and an internal reporting tool.
• Experience in working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
• Experience in working with CMS and building/administering content in CMS environments.
• Knowledge of ranking factors and search engine algorithms.