Performance Marketing Executive

Performance Marketer – EdTech

Location: AID Education, Malappuram
Job Type: Full-Time | Onsite
Industry: Education / EdTech / Digital Marketing

Job Summary:

AID Education is seeking a Performance Marketer with hands-on experience in education technology (EdTech) to lead our digital campaigns for course sales, lead generation, and brand growth. This is a key role in our marketing team, and experience in EdTech is a strict requirement. Candidates must be based in or near Malappuram.

Key Responsibilities:
• Plan and execute ROI-driven campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, etc.
• Optimize campaigns for lead generation, conversions, and CPL targets
• Analyze data and performance metrics to scale successful ads
• Collaborate with design, academic, and sales teams to create high-converting funnels
• Conduct A/B testing and continuously improve campaign effectiveness
• Drive traffic to landing pages, manage pixels, and set up tracking
• Report campaign performance with clear insights and recommendations

Qualifications:
• Mandatory: Minimum 1–2 years of experience in EdTech performance marketing
• Strong grasp of paid digital marketing platforms and campaign tools
• Proven track record of hitting lead/conversion KPIs in education sector
• Expertise in Meta Ads Manager, Google Ads, Analytics, and Tag Manager
• Ability to create clear reports and improve funnel performance
• Proficient in both English and Malayalam for local targeting
• Must be based in or near Malappuram

Salary:

- Monthly Pay: ₹15,000 – ₹30,000 (based on experience & performance)

Work Mode:
• Full-Time | Onsite
• Location: AID Education Office, Malappuram

Job Type: Full-time

Pay: ₹15,100.00 - ₹30,100.00 per month

Benefits:
• Cell phone reimbursement

Experience:
• Edtech: 1 year (Required)

Work Location: In person