Job Description
Job Title: Digital Sales & Marketing Executive – Garment Division
Location: GIDC Sachin, Surat
Department: Garments / Apparel / Domestic Sales
Job Type: Full-time
Experience: 5+ years (preferred in garments/fabrics/digital sales)
Job Summary:
We are seeking a results-driven, creative, and proactive Digital Sales & Marketing Executive to lead online sales initiatives for our garment division, who can lead online sales efforts and identify potential buyers through digital platforms.. The candidate will be responsible for driving revenue through various digital channels & campaigns, managing end-to-end online sales activities (B2B & B2C), and ensuring sustained growth through effective digital marketing strategies.
Key Responsibilities:
• Plan, implement, and manage digital marketing campaigns to promote garment products via online platforms (Google Ads, Facebook, Instagram, etc.)
• Manage and grow sales on e-commerce platforms like Amazon, Flipkart, Myntra, Meesho, and our own website
• Plan and execute digital marketing strategies (SEO, SEM, social media, email marketing, etc.) to promote garment products online
• Generate and convert leads from online platforms such as LinkedIn, Alibaba, IndiaMART, WhatsApp Business, and B2B directories
• Identify and approach buyers, retailers, wholesalers, and distributors online
• Handle inquiries, quotations, follow-ups, and deal closures for orders through digital mediums
• Collaborate with design and production teams to ensure accurate product representation and availability Monitor competitor activities and market trends in the online garment space
• Manage social media channels (Instagram, Facebook, LinkedIn, etc.) to build brand visibility and attract buyers
• Track campaign performance, prepare analytics reports, and optimize marketing efforts for better ROI
• Take ownership and full responsibility for online sales targets and performance
Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Fashion Technology, Textile/Fabric Studies, or related fields
• 5+ years of experience in digital marketing and online garment sales
• Sound knowledge of fabric types, garment manufacturing process, and export/domestic market trends Experience in lead generation, buyer outreach, and closing B2B & B2C deals
• Proficient in tools such as Google Ads, Facebook Business Manager, Canva, CRM, and Excel
• Strong written and verbal communication skills
• Self-motivated and target-oriented mindset with the ability to work independently
Preferred Skills:
• Experience in garment export or wholesale business
• Familiarity with Shopify, IndiaMART, Alibaba, TradeIndia, or similar platforms
• Influencer marketing coordination experience
• Ability to handle product photography, catalog making, and ad creatives
• Familiarity with garment/fashion trends and buyer psychology
Compensation:
As per industry standards + Performance-based incentives
