Sr. Digital Marketer

Experience required: 5+ years

Location: Mohali (onsite)

Candidate Profile:
• In-depth understanding of both traditional and emerging marketing channels.
• Expertise in SEO, SMO, PPC campaigns, Google Ads, and Meta Ads (Facebook/Instagram).
• Excellent written and verbal communication skills.
• Strong creative and innovative thinking abilities.
• Proficiency in budget management across digital and traditional marketing campaigns.
• Analytical skills to forecast, identify trends, and optimize campaign performance.
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, and digital production.

Roles & Responsibilities / Key Responsibilities (KRAs):
• Oversee and manage all marketing campaigns across digital and traditional platforms.
• Design and implement comprehensive digital marketing strategies, including SEO, SMO, PPC, Google Ads, and Meta (Facebook/Instagram) Ads, to drive leads and business growth.
• Ensure consistent messaging across all channels to attract new customers and retain existing ones.
• Coordinate with cross-functional teams (product management, sales, and customer support) to align marketing strategies.
• Manage and lead marketing and creative staff.
• Conduct and lead market research initiatives to assess product/service viability.
• Develop and oversee new marketing campaigns and digital initiatives.
• Monitor ongoing marketing campaigns, ensuring adherence to deadlines and KPIs.
• Regularly analyze and report on campaign performance, providing actionable insights.
• Collaborate with media organizations, advertising agencies, and influencers.
• Work closely with the sales team to produce and support effective lead-generation strategies.
• Keep up-to-date with the latest marketing, technology, and industry trends.
• Ensure brand consistency and growth through data-driven decision-making.

Required Skills and Qualifications:
• Bachelor’s degree (or equivalent) in Marketing, Communications, or a related field.
• Proven track record in successfully developing and executing marketing plans, especially in SEO, SMO, PPC, Google Ads, and Meta Ads.
• Strong project management, multitasking, and organizational skills.
• Creative mindset with a metrics-driven approach to problem-solving.
• Experience in leading marketing teams and collaborating with sales teams.
• Strong decision-making and leadership skills.