Digital Copywriter

This is a remote position for candidates all over Canada. There is a chance we will move into an office in the GTA, however, we will always offer WFH employment.

If you love crafting witty internet jokes for Thread posts, spend your time “researching” TikToks while in the bathroom (IYKYK), get into the zone when writing blog content, can create Instagram Reels like the best of them, love crafting the perfect aesthetic on Pinterest boards, can write SEO copy for any website page with the snap of a finger, open marketing emails just to see how they were written, and obsess over watching the likes, views, and engagement numbers go up, while doing it all in sweatpants from home… then have we got the job for you!

We are hiring a full-time Digital Copywriter to research, strategize, write, and refine engaging and results-driven copy across multiple marketing channels such as organic social, lifecycle (email & SMS), and web to help our clients reach and engage with their digital audiences as part of our “Full Circle Approach to Digital Marketing” methodology.

Founded in 2015, we are a 20+ person Shopify Plus digital marketing agency working remotely and based in Toronto. We do everything related to digital marketing including, but not limited to; paid and organic social media, email/SMS marketing and automation, website design & development, influencer marketing, branding and design, Ecommerce & Amazon management, US-based fulfillment, and online customer service, for clients across the world in industry verticals ranging from skincare, apparel, beauty, restaurants, home decor, CPGs, baby products, health and wellness, real estate, accounting, and more.

Some of our clients have been featured in Vogue, Cosmopolitan, Forbes, Business Insider, GOOP, and are sold in major retail chains like Walmart, Target, and Loblaws, and we even have a client who hosted the White House Correspondents Dinner!

WORK WITH US AND YOU WOULD BE:

Learning & Leading Subject Matter Expertise: being the go-to person for all things related to social media trends (AKA meme Czar), social platform feature updates, best practices for copywriting, SEO, digital content, and channel-specific nuances (e.g., social media vs. email vs. website copy), and supporting the team with your expertise to effectively provide In Social’s “Full Circle Approach to Digital Marketing” across all client deliverables.
Owning Channel Success: owning the strategy, planning, and execution of written content for a portfolio of clients, ensuring copy is engaging, on-brand, and optimized for various digital platforms, and being responsible for its contribution to overall client growth and results (e.g., engagement rates, conversion rates).
Creating, Writing, & Managing Digital Copy Efforts: owning all copywriting deliverables throughout their creation, from strategizing and ideation to drafting, editing, and finalization, working closely with our Design team, our Lifecycle team, our Growth Team, our Strategic Account Manager, our Director of Brand Strategy, and other team members to create the most impactful and effective copy possible to reach and exceed client KPIs. This includes copy for social media, email campaigns, SMS messages, ad creatives, websites, and more.
Analyzing and Optimizing: working alongside our Digital Performance Analyst, as well as other strategic team members, to analyze the performance of your deliverables, identify opportunities for improvement, and build plans to optimize your efforts for better engagement and results.
Contributing to the Full Circle Approach: being a team player and collaborating across all service verticals to understand, adapt, strategize, and deliver copy that considers the entire customer journey, in an effort to deliver the best results possible to our clients.
Continuous Improvement: always improving your skill set, knowledge, and performance through self-development, training courses, webinars, as well as collaborating with, and taking feedback from, our Director of Brand Strategy.
Task & Time Management: ensuring that all assigned tasks are completed within given budgets and on time, and collaborating with the Project Coordinator to make adjustments to roadmaps if needed.
YOU WILL BE MEASURED AGAINST

Where applicable, social media metrics such as engagement rate, views, followers, et al. across managed social media channels, email marketing metrics such as open and click rates, SEO related traffic data, and other relevant digital metrics related to your deliverables (quantitative)
Your ability to be on, or ahead of trends and platform feature updates and bringing new ideas to the table (qualitative)
Your ability to produce and refine copy within given timelines and budgets (quantitative)
Your strategic ability to flag/solve problems related to content and messaging (qualitative)
Your teamwork - everyone relies on each other for success! (qualitative)
TO WORK WITH US YOU SHOULD HAVE:

At least 1-2 years of experience working as a copywriter in a digital marketing capacity
At least 1-2 years of managing a portfolio of social media channels with tangible results
At least 1-2 years of other relevant digital copywriting experience such as writing email campaigns/automations, or web content
Exceptional copywriting skills, specifically for digital channels (e.g., social media, email, web)
A strong understanding of digital marketing strategy and how copy contributes to overall digital marketing success
Experience writing for diverse industries and client types
Examples of how your skills were directly attributed to success in past roles
An understanding of how to gather and use analytics to inform content strategies
Exceptional attention to detail and include the code isdc2026 in your cover letter
An appreciation for a super casual work environment, while still knowing how to be productive
The need to enjoy your job!
WHEN YOU WORK WITH US, YOU GET:

A comfortable work environment, being remote (forever) with a potential hybrid model addition (if you choose)
A team that actually enjoys each other, support each others, and works collaboratively together
Weekly stretch and game time (you won’t be able to beat our boss at Mario Kart Tour, trust us)
Events like summer retreats in Muskoka, winter holiday parties, murder mystery party nights, painting and drink making events, and whatever else you can think of!
Health spending account (benefits)
2 weeks vacation + 5 personal days
Free swag (we have a store and a rewards program for said store: shop.insocial.ca)
Additional opportunities for bonuses based on trackable performance
Opportunity for growth – we promote internally 95% of the time
Health benefits (we offer a Health Spending Account)
Free stuff from our clients
The chance to be creative, think outside the box, take risks, and do cool sht
WHAT YOU SHOULD KNOW IF YOU JOIN OUR TEAM:

Trustworthiness is one of the most important attributes you’ll need to be successful here
We train extremely hard upfront so that we can prepare you and let you go to do your thing
Our female led business is built to help women succeed in their careers without boundaries
We are an 2SLGBTQIA+, BIPOC, differently-abled allied agency
We expect a lot from each other, and we expect you to expect the same from us
If, after reading the above, this sounds like you, then we want to hear from you! We prefer that you shoot us a note with your CV to careers[at]insocial[dot]ca. Please also provide examples or a portfolio of your work.

Job Types: Full-time, Permanent

Pay: From $40,000.00 per year

Additional pay:

Bonus pay
Benefits:

Casual dress
Company events
Dental care
Discounted or free food
Extended health care
Paid time off
Vision care
Work from home
Schedule:

Holidays
Monday to Friday
Education:

Bachelor's Degree (preferred)
Experience:

Social media management: 1 year (preferred)
Writing skills: 1 year (preferred)
Language:

English (required)
Work Location: Remote