Job Description
Job Title:
Associate Manager-Performance Marketing with AI
Location: Mumbai Hybrid
(Preference for candidates based in Mumbai for weekly in-person meets)
Type:
Full-Time
Compensation:
INR 6-7 LPA (Total CTC)
Includes 80% fixed + 20%performance-based variable component
Additional incentives for exceeding KPIs
About Catallyst
Catallyst is a fast-growing B2B executive education and innovation advisory firm. We partner with enterprises to build digital readiness, develop future-facing leadership, and accelerate innovation outcomes. Our core offerings include Digital Readiness Assessment, CXO Learning Journeys, Digital Strategy Advisory, and our signature Digital Futures Lab initiative. We are currently working with top enterprises in India and scaling globally across APAC, Middle East, and North America.
About the Role
We are looking for a hands-on, growth-oriented digital marketing professional with 3-6 years of B2B experience to manage and scale our full-funnel digital marketing initiatives. This includes branding, lead generation, campaign execution, SEO, SMO, and marketing automation using modern AI tools. The ideal candidate will drive brand visibility, automate campaign workflows, and help generate a strong pipeline of sales-qualified leads across India and international markets (APAC, Middle East, US).
This is a high-impact, execution-driven role that offers ownership, autonomy, and the opportunity to work closely with the leadership team.
Key Responsibilities
Strategy & Execution:
· Design and manage end-to-end marketing campaigns across digital channels (LinkedIn, Email, Google, Instagram, Twitter, Youtube)
· Implement strategies for top-of-funnel awareness, middle-funnel engagement, and bottom-funnel conversion
· Build and maintain a dynamic content calendar across Catallyst brand and founder profiles
Marketing Automation & AI Enablement:
· Use tools like Dripify, Apollo, Mailchimp, HubSpot, and AI tools like ChatGPT, Jasper, etc. to speed up campaign execution
· Set up and optimize lead scoring, segmentation, drip sequences, and retargeting workflows
· Maintain data hygiene using ZoomInfo, Lusha, Apollo.io and similar tools
· Must have B2B experience for LinkedIn
Performance Marketing & SEO/SMO:
· Execute basic performance ads on LinkedIn and Google with clear ROI metrics
· Improve organic visibility through on-page/off-page SEO and social optimization
· Automate at least 60% outreach workflows
Lead Generation & Reporting:
· Drive minimum 20 Sales Qualified Leads (SQLs) per month with a pipeline value of INR 25 Cr+ annually
· Track campaign effectiveness through dashboards; generate insights to improve lead quality
· Conduct A/B testing for subject lines, CTAs, landing pages
Brand Building:
· Drive LinkedIn follower growth (+300 YoY) for company and MD profiles
· Manage reputation and voice of brand across digital channels
What We're Looking For
· 3-6 years of relevant experience in B2B digital marketing (preferably in consulting, advisory, or executive education sectors)
· MBA or equivalent post-graduate qualification preferred
· Strong command over LinkedIn marketing, drip campaigns, email automation, and dashboarding
· Demonstrated experience with marketing AI tools and lead generation platforms
· Familiarity with tools like Lusha, Apollo, Dripify, Canva, Buffer, HubSpot, SEMrush
· Proven success in creating SQL-generating campaigns for large-ticket B2B offerings
· Structured thinker with creativity and speed in execution
· Excellent communication skills (written + verbal)
Performance KPIs
· 20+ SQLs per month
· 60%+ automation in touchpoints
· 300+ YoY growth in digital engagement metrics
· Consistent inbound and outbound funnel performance
Why Join Us
· Remote-first and flexible work culture
· Performance-linked incentives
· Exposure to C-suite networks and global thought leaders
· Growth path to Marketing Lead / Head of Growth role
Role: Growth Marketing
Industry Type: Education / Training
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
PG: MBA/PGDM in Marketing
Key Skills
Performance Marketing
Lead Generation
