Job Description
Location
Toronto, ON M6L 2H8
Full job description
About the Job
Direct & manage content & collateral creation.
Lead marketing, sales & occupancy meetings with resort management.
Lead team as required & assigned from time to time.
Manage revenue & occupancy management, competitive analysis and pricing strategies.
Develop & maintain the annual marketing budget, P&L, sales forecasting & Revenue management, develop, establish KPI, track & compile and provide reporting on sales and marketing.
Establish & cultivate successful relationships with local, regional partners & vendors and develop co-marketing or sales programs.
Work actively & closely with resort management to execute on-site execution of marketing and sales programs to elevate the guests experience & increase occupancy / revenue.
Assist with event execution. Generate, nurture & convert lodging, spa, dining, wedding corporate & special event leads.
Hire, train & lead the marketing & sales divisions. Responsible for all on-site sales.
Ensure the Rawley brand cohesion across all platforms, including OTA's and Collateral preparation as required.
Develop, plan & execute special events, pop-ups, partner events and other events as required.
Lead client package event creation including arts and crafts programs.
Manage contractors required for execution outside marketing tasks, such as PR and others as it may be assigned or required.
Additional tasks & roles assigned from time to time by management, related with resort wellness programs we may develop as discussed and support within the role of departments using her expertise.
Act as the primary point of contact for stakeholders & manage all partnership and Other special projects as required.
Roles & Responsabilities
Marketing (MKT) & Sales Management
MKT & Sales Budgeting & Forecasting - Weekly Status meetings and reports
Develop & management of event
(Wedding, Corporate, Wellness etc.)
, programs
(VIP etc.), packages
(Sips, S'mores & Spa package, Dine & Dream package, Relax & Unwind package, The Rawley Experience package), and offer calendar
Coordination and liaison with vendors, influencers, chef, staff, social media communities, media /PR etc.
Ongoing management of an integrated communications plan that supports all Rawley & Bush Marina's business units. Marketing Automation as required via Zapier /Akia /Hubspot /Pardot. Weekly review and manage sales performance for all Rawley & Bush Marina's business units and develop marketing initiatives to increase sales and brand positioning.
EBlast/month
2-4 e-Blasts per month to drive loyal clients to Bush Marina,The Grill, Rawley and Icebreaker
Alignment to marketing and content calendar
Graphic design and copywriting
Subscription management and performance reporting monthly
Emails support for all Rawley & Bush Marina businesses with up to 4 in total per month.
Social Media
Monthly social media calendar for Rawley, The Grill and the Icebreaker
Video, image and graphic creation for social
posts for all platforms
Content creation for all posts, reels & all content via Social Pilot or organically for all businesses as needed
Monthly social reporting Social platforms to include Facebook, Instagram, and TikTok. A total of 40 posts max monthly across all business units and platforms.
Manage & coordinate micro & macro influencers.
SEO
Generate and maintain monthly content calendar
Creation of three new blogs monthly
Website optimization (Meta data, page titles,headings)
Web content support, new pages, events, expanding page content, etc.
Organic reporting and web health review
Blogs to support all businesses
SEM
Monthly management and optimization of all
Google Ads campaigns
Monthly reporting and recommendations for
improvement
Recommend monthly ad spend budget & monitor performance
Maximum of 9 ads campaigns, with three ad groups.
Paid Social Management
Manage, update, and improve personas as needed to support campaigns.
Determine demographic and audience targeting for each campaign
Manage a paid social calendar to determine where best to spend social dollars to promote key activities, events, packages, etc.
Graphic design and copywriting
Active management
Report on campaign performance. Recommend & monitor ad spend and performance monthly based on number of initiatives.
Website Maintenance
( WIX site & WebRezPro Booking System)
Monthly website update support, content updates and front/back-end development as needed.
Posting blogs & creation of landing pages at least 2 a month and as needed per campaigns.
Print Material
Design print material such as banners, outdoor signs on Vector files on Adobe InDesign or other software on high resolution making sure the Specs & Dimensions are correct.
Design & arrange printing for weekly menus, Spa & room collateral
Manage & Collaborate with printing companies and local communities to have the necessary printing material to support all marketing initiatives as needed.
Sales
Generate, nurture and convert lodging, spa, dining, wedding corporate and special event leads generation campaigns.
Manage revenue and occupancy management, competitive analysis, and pricing strategies. Provide direction for package, info, & seasonal changes + live entertainment for website & other marketing assets creation/updates.
Work actively and closely with resort management to execute on-site execution of marketing and sales programs to elevate the guest experience and increase occupancy/revenue.
Establish and cultivate successful relationships with local, regional partners and vendors and develop co-marketing or sales programs.
