Job Description
Location
Sydney NSW•Hybrid work
Benefits
Pulled from the full job description
Work from home
Paid volunteer leave
Full job description
We're hipages - Australia's #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.
With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.
We're proud to be a certified Great Place to Work and WORK180's #1 Employer for Women. At hipages, you'll find real impact, career growth and a workplace where everyone belongs.
About the role:
As our Copywriter & Content Specialist, you'll help shape how we tell our story. Part of the new Creative Services team, you'll turn customer insights, product value and brand voice into copy that connects.
From campaign headlines to everyday content, you'll bring ideas to life across channels for both tradies and homeowners. Working with design, marketing, sales and product, you'll craft compelling, insight-driven content that brings our mission to life.
Why join our marketing team?
A clear company purpose and a STRONG brand
Hybrid working model - 50% work from home
Cross-functional collaboration
In-house Talent Development team to prioritise personal and career growth
Competitive salary, benefits and perks
How you will add value:
Bring ideas to life across channels – Craft compelling, insight-led copy for a range of formats including web, email, video scripts, social, product, SEM and integrated campaigns.
Write with purpose and precision – Develop messaging that's clear, on-brand and tailored to audience needs at each stage of the customer journey.
Leverage AI tools with intent – Use AI tools to streamline content processes and production at scale, while keeping human creativity, judgement and brand voice at the core of every piece.
Publish and maintain content – Confidently build, format and update content in the CMS, ensuring accuracy, accessibility and consistent brand presentation across digital channels.
Collaborate across teams – Work closely with Brand, Product, Marketing, Service and Sales to translate business goals into engaging, effective content.
Support content operations – Help manage copy assets, maintain content calendars and support internal review and QA processes to keep content workflows smooth.
Optimise for impact – Use performance data, feedback and testing to continuously improve content effectiveness, close gaps and recommend new approaches.
Contribute to strategic thinking – Feed into long-term content and messaging strategy with ideas rooted in customer insight, product value and brand direction.
About you:
3+ years of copywriting and content creation experience, either in-house or at an agency
Degree in Communications or Marketing
Strong portfolio showing creative work across brand, customer comms, social media and websites
Able to write for both consumer and business audiences, adjusting tone and messaging as needed
Great people skills and a collaborative mindset
Good understanding of digital copywriting, SEO, and social media best practices
Comfortable with data-driven marketing, A/B testing, and content that's focused on performance
Why you'll thrive here
You'll be part of a supportive, ambitious team that genuinely cares about delivering value to customers and having fun while doing it. You'll get to shape real outcomes and take ownership of your work, all while backed by a business that's investing heavily in its future, and yours.
Life at hipages:
We're more than just a workplace - we're a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.
You'll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it's why 85% of our team say their leader is great.
And there's more:
Diverse, collaborative teams that love solving problems
Agile squads, hackathons, off-sites and roadshows
Extra leave for birthdays, volunteering, and more
Healthy snacks, continental breakfast and fresh fruit
Sydney CBD office near Town Hall and Gadigal Stations
Tailored growth support, mentoring and stretch projects
A vibrant social scene - we work hard and have fun doing it
We prioritise Diversity:
At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don't expect you to know everything - we care more about who you are as a person, a team member, and a leader.
We're proud to be endorsed by WORK180 for supporting women's careers and we value diversity across culture, age, gender identity and ****** orientation.
Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you'd be a great fit - even if you don't meet every requirement- we'd love to hear from you.
We're also a Circle Back Initiative Employer, which means we commit to responding to every applicant.
#LI-DS1 #LI-Hybrid
