Assistant Manager - Consumer & Marketing Insights - Online

American Airlines is one of the largest airlines in the world, dedicated to providing exceptional service and connecting people globally. With a rich history spanning nearly a century, American Airlines continues to innovate and lead in the aviation industry.

Job Title: Assistant Manager - Consumer & Marketing Insights - Online

Job Summary: As the Assistant Manager of Consumer & Marketing Insights - Online at American Airlines, you will play a pivotal role in driving strategic decision-making by analyzing consumer behavior and market trends in the online space. You will collaborate closely with cross-functional teams to develop insights-driven strategies that enhance the customer experience and drive business growth.

Key Responsibilities:
• Conduct in-depth analysis of online consumer behavior, including website traffic, user engagement, and conversion rates.
• Monitor industry trends and competitor activities in the online space to identify opportunities and threats.
• Partner with marketing, digital, and e-commerce teams to develop data-driven strategies for improving online customer engagement and retention.
• Generate actionable insights and recommendations through the interpretation of data and analytics.
• Present findings and recommendations to senior management and key stakeholders.
• Collaborate with internal teams to design and execute research projects aimed at understanding consumer preferences and behavior.
• Required Skills and Qualifications:
• Bachelor degree in Marketing, Business Administration, Statistics, or a related field. Master degree preferred.
• 3+ years of experience in marketing research, consumer insights, or data analytics, with a focus on the online space.
• Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong analytical and critical thinking skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and concise manner.
• Proven track record of driving business results through insights-driven decision-making.
• Experience:
• Minimum of 3 years of experience in marketing research, consumer insights, or data analytics, preferably in the airline or travel industry.
• Working Hours:
• This is a full-time position with standard office hours. Some flexibility may be required to accommodate business needs.
• Knowledge, Skills, and Abilities:
• Deep understanding of online consumer behavior and digital marketing trends.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Experience working with cross-functional teams to drive results.
• Knowledge of statistical analysis techniques and methodologies.
• Benefits:
• Competitive salary and benefits package.
• Opportunities for career growth and development.
• Travel privileges and discounts on flights for you and your family.
• Health and wellness programs.
• Retirement savings plan.
• Employee assistance program.
• Why Join American Airlines:
• Be part of a dynamic and innovative team at one of the world leading airlines.
• Make a meaningful impact on the customer experience and business performance.
• Access to exciting career opportunities and development programs.
• Work in a collaborative and inclusive environment where your ideas are valued and heard.
• How to Apply:
• Interested candidates should apply through the American Airlines careers website: American Airlines Careers. Please submit your resume and cover letter outlining your qualifications and relevant experience.
•