Marketing Specialist

Full job description
Job No: USU4925
Location: USYD Camperdown Campus
Youth market, work on fun campaigns
Prestigious and convenient working location on the University of Sydney Main Campus
Fantastic opportunity for professional development

WHO WE ARE

The University of Sydney Union (USU) is a not-for-profit organisation that has existed to serve the University of Sydney (USYD) community since 1874 when it began as a humble society for ambitious student debaters. We are proudly the largest student-led Membership organisation in Australia. As well as operating stores, cafes, and bars across campus, USU provides a range of experiences outside of lectures and exams including Welcome Week, over 200 Clubs, festivals, events, parties, and gigs at our venues. Being not-for-profit, all income generated is reinvested for our Members, and the broader USYD community.

Supporting USU’s vision is to be the number one student union in the world, the Marketing Team is an innovative, collaborative group that strives to exceed expectations and leave an indelible mark on students, our members and the broader USYD community. Strategically, we focus on delivering student-centred and experiential design and content, targeted relevant communications, mobile first digital innovation and creating destinations that inspire, connect, and strengthen USU’s brands with our customers.

WHAT YOU WILL DO

The Marketing Specialist is a can-do all-rounder, who assists in maintaining and building the USU digital presence across multiple channels, with particular focus on social media, website, mobile application, and email communications.

Supporting the Marketing Department with the communication of the USU brands (including USU, USU eats, Manning Bar, and supporting Verge Gallery) and products to the University of Sydney community, this role encompasses the coordination of social media channels, app, and website, looking for new opportunities to grow USU’s digital audiences, increase student engagement and experience.

In addition to content creation, curation and scheduling across platforms, the Marketing Specialist will assist in the development and execution of marketing campaigns, administration and delivering data analytics, reporting, and using insights to continually optimize and evolve the performance of our digital output.

ESSENTIAL SKILLS
Working knowledge and experience using eDM platforms, Microsoft Office and Adobe CS including Photoshop and Lightroom.
Excellent time management and organisational skills.
Build and maintain stakeholder relationships.
Ability to work autonomously, as part of a team and handle multiple projects simultaneously.
Creative copywriting abilities, and demonstrating copywriting experience (for social media, blogs, EDM and website).
High level of attention to detail.
Experience with Google Analytics (GA4), Meta business platform, Google suite, and providing reports.
Demonstrated experience with market segmentation, delivering surveys and market research, and understanding the customer.
Strong project planning and organisation skills.
Positive, supportive attitude.
Proactive team player.

DESIRABLE SKILLS
Familiarity with web-based content management systems (CMS) WordPress, Contentful and Squarespace.
Additional knowledge of CSS and HTML a bonus.
Knowledge and understanding of youth markets and emerging trends in marketing and social media.
Ability to make recommendations based on results derived from analytics.

HOURS OF WORK

This is a Permanent Full Time position. 35 hours per week which may include some weekends, nights, and travel as dictated by business requirements.

THE PERKS
A $15 meal card per day worked
17.5% Annual Leave Loading
A complimentary USU Rewards membership giving discounts on and off campus (valued at $50 per year)
Generous paid leave entitlements including 4 additional paid leave days per year
Ongoing paid training and development

IDEAL START DATE

October 2026

HOW TO APPLY

You must have the right to live and work in Australia to apply for this job.

Please read the position description here before applying.
Scroll down and complete our online application form below.
Attach a Cover Letter (MS Word or PDF format only) addressing the selection criteria, detailing why you wish to apply for this position.
Attach your resume (MS Word or PDF format only).

PLEASE NOTE: Once you have commenced your application you cannot save and continue at a later stage.

ABOUT THE USU

The USU (University of Sydney Union) is proudly Australia’s oldest and largest not-for-profit student organisation, dedicated to providing students with the best possible university experience.

Led by a student board elected by our members, the USU provides fun things on campus, such as festivals, events and parties. We manage a diverse range of programs, including an active volunteering program and a Language Exchange, to name a few. In addition, we support over 200 Clubs and Societies as well as operate bars, food and retail outlets across campus, providing great coffee, affordable fresh food, graduation gown hire and official USYD merchandise.

We are committed to promoting a workplace of equal opportunities. We promote healthy living and aims to protect the health and safety of staff, members and visitors to the University by providing a Smoke-Free Workplace. We do not accept unsolicited agency applications.

USU is an Equal Opportunity Employer (EOE). We’re committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Help make us better by joining our team.

Due to the volume of applications received, shortlisted applicants will be contacted within approximately 4 weeks of the role’s closing date (or 4 weeks from the date of application if there is no specified closing date).

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