Job Description
A. Social Media Growth Strategy
Develop and execute a social media strategy focused on organic growth, engagement, and community building.
Leverage AI tools to identify trends, optimize content, and maximize reach without paid campaigns.
Define KPIs for organic growth, including follower growth, engagement rates, and referral traffic.
B. SEO Strategy & Execution
Conduct keyword research to identify opportunities for organic search growth.
Optimize website content, blog posts, and landing pages for target keywords.
Collaborate with content teams to create SEO-friendly content (blogs, guides, tutorials) aligned with user intent.
Monitor and improve technical SEO elements such as site speed, mobile-friendliness, and crawlability.
Build and manage backlink strategies to enhance domain authority.
C. Platform Management
Manage and grow the company's presence across Instagram, Twitter (X), Facebook, LinkedIn, TikTok, YouTube, Medium, CEO's social media, and other platforms.
D. Content Creation & Management
Collaborate with content and design teams to create engaging, platform-specific content (videos, graphics, reels, stories, posts).
Ensure all content is SEO-optimized and aligns with brand voice and messaging.
Repurpose high-performing content to maximize reach across platforms.
E. Community Engagement
Actively engage with followers, respond to comments, and foster a strong community around the brand.
Monitor online conversations, address customer inquiries and feedback.
Collaborate with influencers, athletes, and gaming communities to amplify reach organically.
F. Analytics & Reporting
Track and analyze social media and SEO performance using AI analytics tools (Google Analytics, SEMrush, Hootsuite, Sprout Social, or proprietary tools).
Provide weekly and monthly reports on organic growth, engagement, and ROI.
Adjust strategies based on data insights to continuously improve performance.
G. Collaboration
Work closely with marketing, product, and AI teams to align social media efforts with product launches, events, and campaigns.
Provide input on showcasing AI-driven features on social media to attract and engage users.
