Paid Marketing

C
Confidential


Vacancy Vacancy Vacancy
Confidential • Pune, Maharashtra • via OLX India
24 hours ago
Full–time
No Degree Mentioned
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Job description
Dear Connections, Narayana Group of School's Pune is hiring for multiple roles If you are looking for opportunity in education industry, please reach
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Scry Analytics


Paid Marketing
Scry Analytics • Pune, Maharashtra • via Glassdoor
20 hours ago
Full–time
Apply on Glassdoor
Apply on SimplyHired
Apply on Jobs Trabajo.org
Job description
Worksite: Gurgaon / Noida / Pune

Skills

Google Ads, LinkedIn Ads, B2B Advertising, B2B PPC Ads, SEO, SEM

Responsibilities:
• Develop, implement, and manage PPC campaigns across multiple platforms, including Google, LinkedIn, and others.
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators.
• Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
• Conduct keyword research and develop keyword strategies to increase traffic and
conversions.
• Knowledge of SEO and SEM best practices
• Develop and implement optimization strategies to improve campaign performance. Managing the daily budget for PPC campaigns and ensuring that the budget is allocated effectively across various campaigns.
• Adjust bids to ensure that the campaign stays within budget and that the ads appear at the top of the search engine results page.
• Running AB tests to identify the most effective ad copy, landing pages, and bidding
strategies.
• Working closely with other departments such as marketing, sales, and web development to ensure that PPC campaigns are aligned with the overall marketing strategy.
• Should have at least 5 years of experience related to PPC campaigns.
• Should be able to set up a team of 3-4 analysts for handling individual campaigns.
• Staying up to date with industry trends and changes in search engine and social media
algorithms to ensure campaigns remain effective.

Professional Companetencies:
• The candidate's primary experience should be in Digital marketing/PPC function in a
B2B company.
• Preferably software related company.
• Bachelor's degree in marketing, business, or a related field.
• Knowledge of search engine marketing (SEM) and social media advertising platforms.
• Experience with Google Analytics and other marketing analytics tools.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Good knowledge of Excel and PowerPoint.
• Ability to work independently and manage multiple projects simultaneously.
• High levels of integrity, autonomy, and self-motivation.
• Google/LinkedIn Ads certification may be preferred.

Our perfect candidate is someone that:
• Is proactive and an independent problem solver
• Is a constant learner. We are a fast-growing company. We want you to grow with us!
• Is a team player and good communicator