Social Media Strategist

Job Type
Full-Time Salary

Shift
Day

Location
Gaffney, SC (Corporate)

Immediate Supervisor
Chief Merchandising Officer

Benefits
401k

Health Insurance

HSA Contributions

Dental & Vision

Critical Illness Insurance

Voluntary Short-Term Disability

Paid Time Off (per guidelines)

Vacation Pay (based on eligibility guidelines)

Holiday Pay (per guidelines)

Christmas Bonus

Annual Performance Reviews

Sales Performance Bonuses (discretionary)

Bereavement Pay

Employee Discount

EAP Program

Referral Program

Jury Duty

Perks
Competitive wages

Flexible schedules

Closed on Sundays

Unique team culture

'Promote from within' philosophy

Comprehensive benefit package

Employee discount

Summary
Hamrick’s is seeking an innovative and analytical Social Media Strategist to lead the brand’s social presence across all platforms. This is a hands-on strategic role responsible for shaping our social voice, building data-driven content strategies, overseeing daily execution, and driving measurable engagement and store traffic.

The ideal candidate is equal parts strategist, creator, and storyteller.
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Responsibilities
Develop a comprehensive social media strategy aligned with the company’s branding, merchandising priorities, and seasonal events.

Build monthly and weekly content calendars that support promotions, product launches, and company initiatives.

Identify and recommend platform opportunities, new content formats, and strategic trends relevant to retail.

Direct and create compelling photo, video, and graphic content that elevates Hamrick’s brand identity.

Own the overall aesthetic, tone, and voice for all social channels.

Capture in-store content regularly (new arrivals, events, merchandising features, staff highlights).

Ensure content aligns with broader marketing campaigns (print, TV, email, in-store).

Oversee all social platforms (Facebook, Instagram, TikTok, Pinterest, YouTube).

Publish, schedule, and optimize daily posts.

Manage community engagement: comments, messages, customer interactions.

Maintain platform best practices and evolve the strategy as algorithms evolve.

Plan and execute campaigns for marquee events: Black Friday, 80th Anniversary, seasonal sales, Charleston anniversary, and vendor partnerships.

Collaborate with merchandising and stores to spotlight categories and drive traffic.

Support paid social campaigns; coordinate with vendors for co-op opportunities when needed.

Produce monthly performance reports: engagement trends, follower growth, reach, top content, and improvement opportunities.

Use data to guide creative direction, posting cadence, and platform priorities.

Analyze competitor activity and industry benchmarks to ensure Hamrick’s stays ahead.

Partner closely with the Chief Merchandising Officer and marketing teams to ensure strategic alignment.

Work with store teams on content coverage for events and promotions.

Support HR with employer brand content (culture, hiring needs). ________________________________________

Qualifications
Proven ability to build and execute social strategies that drive measurable results.

Strong photography and video skills; comfortable shooting and editing on-site.

Proficiency with Canva, Adobe Creative Suite, CapCut, or similar tools.

Strong copywriting and brand voice skills.

Highly organized, trend-savvy, and comfortable owning projects from concept to execution.

Experience running or supporting paid social campaigns is a plus. ________________________________________

Required Experience
1-4+ years in social media strategy, digital marketing, or content leadership (retail experience preferred).

A family-owned retail department store.
Hamrick's is a family-owned retailer with 80 years of excellence in providing value-driven merchandise to our loyal customers. We take pride in offering a wide range of quality products, from apparel to footwear, while maintaining our commitment to superior customer service.

Founded In 1945, Hamrick's currently operates at 21 locations in 5 states. Our core value of Great Brands and Incredible Prices Is successful due to our Great Teams and Incredible People, people just like you!

We have a promotion from within philosophy that fosters an environment of learning and growth where each employee can reach their highest potential. Hamrick's is growing and our success provides advancement opportunities in our stores and in our corporate office.

At Hamrick's we value our culture of honesty, integrity, and respect for each other. We are closed for business on Sundays to provide our team members with a better work life balance. We offer competitive wages, flexibility, and fair expectations for our employees.

Join our team and contribute to a legacy of success as we celebrate our 80th year!!