Lead – Brand, Content, and Social Marketing

Full job description
Job Information

Department Name

Marketing
Date Opened

12/09/2026
Industry

Telecommunications
Job Type

Full time
Work Experience

5+ years
City

Mumbai
State/Province

Maharashtra
Country

India
Zip/Postal Code

400098
Role Overview
This fixed-term contract role provides strategic and operational leadership across brand governance, content marketing, digital communication, and social performance. The mandate is to protect brand equity, accelerate demand-generation programs, and strengthen competitive positioning within the fiber-to-home landscape.

Key Responsibilities


Brand & Strategy Execution
Maintain a consistent, differentiated brand voice across digital, print, PR, and on-ground channels.
Convert business objectives into clear customer value propositions and unified brand narratives.

Campaign Development
Design and execute high-impact marketing campaigns for acquisition, retention, and upsell.
Manage internal stakeholders and external partners to ensure timely, cost-efficient delivery with measurable KPIs.

Content Marketing
Build and govern an integrated content calendar across paid, owned, and earned media.
Drive storytelling frameworks aligned to user segments, market opportunities, and funnel stages.

Social Marketing & Digital Communication
Own social media strategy, performance tracking, and iterative optimization.
Lead customer communication for service updates, product launches, outages, and brand-led announcements.

Market Research & Insights
Conduct competitor analysis, category benchmarking, and consumer sentiment research.
Translate insights into actionable brand recommendations, creative briefs, and campaign pivots.

Design Direction
Provide creative direction and sign-off for visual assets across digital and offline formats.
Maintain a cohesive visual identity aligned with brand guidelines and evolving market expectations.

Stakeholder Alignment
Work with leadership, sales, CX, and operations to align brand initiatives with commercial priorities.
Mentor and guide internal resources to ensure consistent execution and capability uplift.

Required Skills & Experience
6–12 years of experience in brand management, content strategy, and digital marketing.
Proven ability to build and scale integrated content and social marketing programs.
Strong communication, stakeholder management, and decision-making skills.
Analytical approach with comfort using data and experimentation to shape campaigns.
Creative direction capability across content and design workflows.

Engagement Details
Type: Fixed-term contract (This is a Maternity Cover Position)
Duration: 9 months
Location: Mumbai
Reporting: Head of Marketing

Ideal Candidate Profile
Strategically sharp with the ability to deliver quick wins in a fast-moving environment.
Operates with execution discipline, strong digital depth, and high content velocity.
Balances long-term brand thinking with hands-on campaign and content ownership.

Requirements