Job Description
Full job description
GC Stone Ltd provides customised stone solutions, benchtops, and renovation services to residential and small commercial clients across Auckland. As our project volume grows, we are looking for a capable Marketing Specialist who can help strengthen our brand, expand customer reach, and support our long-term business development. This is a full-time position requiring working 35-40 hours per week.
About the Role
The Marketing Specialist will take responsibility for shaping how our products and renovation services are presented to the market. You will look after market insights, promotional planning, digital channels, and communication activities that help us attract new customers and maintain strong client relationships.
Key Responsibilities
Study customer needs and local renovation trends to understand what homeowners are looking for, and identify opportunities for GC Stone to position its services effectively.
Review competitor offerings in the renovation and stone supply space to help refine our service positioning and pricing approach.
Develop practical marketing plans that support our core services—such as stone benchtops, tiling, waterproofing, and interior upgrades—and ensure campaigns align with seasonal demand.
Create and manage digital content, including website updates, social media posts, photo showcases of finished projects, and online promotions that help drive enquiries.
Coordinate advertising activities, including Google ads, home-improvement platforms, brochures, signage, and brand materials used on job sites or in showrooms.
Monitor the performance of marketing activities using analytics, enquiry trends, customer feedback, and other data, and provide suggestions for improvement.
Support branding work, ensuring that messaging, visuals, and customer communications accurately reflect GC Stone’s quality standards.
Assist with relationship-building, such as following up on enquiries, preparing case studies, and supporting collaborations with builders, designers, and suppliers.
Prepare marketing reports, including campaign results and market insights, to help management make informed decisions on business direction and resource allocation.
Skills & Experience Required
Minimum 3 years of hands-on marketing experience, ideally gained in related industries
Solid experience coordinating marketing campaigns and managing both digital and offline promotional activities.
Strong practical skills in content creation, social media management, and understanding customer behaviour.
Ability to analyse marketing data and turn insights into actionable recommendations.
Excellent communication, organisation, and time-management skills.
Comfortable working independently and contributing ideas to support business growth.
No formal qualification required; relevant experience is the primary requirement.
What We Offer
Competitive hourly rate: $32–$38 per hour, depending on experience.
Supportive team environment with opportunities for long-term growth.
Direct involvement in real projects where your work delivers visible results.
Stable full-time employment with a growing company in the renovation sector.
