Consumer Product Marketing Manager, AI

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Meta AI, our AI assistant used by over 1 billion people globally. In this role, you will lead complex cross-company initiatives and help bring innovative new AI experiences to people all over the world across our apps and devices including the Meta AI app, meta.ai, Facebook, Instagram, Messenger, WhatsApp and Reality Labs.This role sits on our central AI Marketing team and covers inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading fast-moving go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with other PMMs and teams across the company. If you are a strategic product marketer who is analytical and creative, has a bias for execution, excels at leading complex projects in fast-paced environments and is passionate about AI, then we'd like to connect with you.


Consumer Product Marketing Manager, AI Responsibilities:
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy
Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
Partner across the product marketing, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems



Minimum Qualifications:
10+ years of full-time experience in Product Marketing, partnering closely with Product teams
Bachelor's Degree in Business, Marketing or Creative discipline
Experience crafting GTM strategies based on consumer driven insights
Experience with consumer-facing product launches and consumer campaigns
Solid understanding and/or active use of consumer AI products
Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
Experience driving presentations with executives and cross functional teams
Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
Experience with 0-to-1 products in ambiguous, fast-paced environments
Project management experience



Preferred Qualifications:
MBA
Internet, technology or generative AI industry experience
International experience
Copywriting experience



About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.


Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, *** (including pregnancy, childbirth, or related medical conditions), ****** orientation, gender, gender identity, gender expression, transgender status, ****** stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$160,000/year to $224,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.