Job Description
Job Title: Influencer Marketing – Beauty & Personal Care
Industry: Ecommerce / D2C
Function: Marketing
Location: Mumbai (Remote/WFH options available)
Salary: ₹12 – ₹15 LPA
Experience: 2 – 4 Years
Age Limit: 32
Education: Graduation
Description / About the Role
We are looking for a creative and results-driven professional to lead influencer marketing campaigns in the beauty and personal care segment. This role involves planning, executing, and tracking campaigns, building strong partnerships with influencers, and ensuring measurable impact on brand engagement and ROI. You will work cross-functionally with creative, brand, and digital teams to drive conversations and campaigns that convert followers into loyal fans.
Mandatory Criteria (Can't be neglected during screening):
Must be from D2C brands within Fashion, Lifestyle, or Beauty Care. Agency candidates preferred if experienced with D2C beauty brands.
Must have 2 – 4 years of experience planning and executing influencer marketing campaigns, preferably with budgets of ₹30–40 Lakh+.
Must have proven experience in Instagram influencer outreach, negotiation, and partnership management with a strong database.
Must have a strong understanding of beauty/skincare & makeup content, including trends and performance benchmarks.
Ability to identify, onboard, and manage creators based on audience fit, engagement, and brand alignment.
Experience tracking and analyzing campaign performance using Instagram metrics, Google Analytics, and Excel.
Able to collaborate cross-functionally with creative, brand, and digital teams, and report ROI post-campaign.
Excellent communication and negotiation skills.
Candidates from South India preferred, but others with a strong South-influencer database may apply.
Key Responsibilities
Plan, execute, and track influencer marketing campaigns with high budgets.
Manage partnerships with Instagram influencers, including outreach, negotiation, and deliverable tracking.
Work on skincare and makeup campaigns with a clear understanding of high-performing content.
Identify and onboard the right creators based on audience fit, performance history, and brand alignment.
Monitor campaign performance using Instagram metrics and report on ROI.
Build and maintain a strong network/database of relevant influencers for ongoing and future campaigns.
Collaborate with internal teams (creative, brand, digital) to align campaign messaging and goals.
Track influencer content delivery, reach, engagement, and campaign outcomes.
Who You Are
2–4 years of hands-on experience in influencer marketing (Beauty or Personal Care preferred).
Strong knowledge of beauty influencers, trends, content styles, and engagement benchmarks.
Basic working knowledge of GA, Excel, and data interpretation for campaign tracking.
Proven experience in influencer outreach and negotiation (mandatory).
Why Join Us?
Be part of a fast-growing D2C brand redefining beauty and wellness through innovation. Work with a team that values creativity, collaboration, and measurable impact on brand growth.
Diversity & Inclusion
We are an equal opportunity employer, celebrating diversity and creating an inclusive environment for all.
Job Type: Full-time
Pay: ₹1,200,000.00 - ₹1,500,000.00 per year
Work Location: In person
