Job Description
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
Hiring for a current role.
Salary Range: 76k - 114k CAD
About the role
This role helps build the overall strategy for the Medical Channel across our OTC brands at Reckitt Canada. The Medical Marketing Manager serves as the strategic architect of the brand's medical credibility. This role is responsible for the "Professional" channel, distinct from the "Consumer" channel. The core mandate is to drive recommendations and prescriptions (where applicable) from Healthcare Professionals (HCPs)—specifically Pharmacists, Nurse Practitioners, and Family Physicians—by translating clinical science into compelling, compliant commercial narratives. This is a P&L-accountable role that requires a mastery of the Canadian regulatory landscape and a deep empathy for the evolving role of the pharmacist.
Your responsibilities
1. Strategic Planning & Medical Strategy
Holistic Medical Channel Strategy:
Build the annual medical marketing plan aligned with the consumer brand strategy. Clearly define the Reason to Recommend for HCPs to complement the consumer Reason to Buy.
Insight Generation:
Lead advisory boards and market research. Leverage IQVIA, pharmacy data, and field insights to uncover barriers to HCP recommendation, differentiating strategies for prescribing clinicians vs. recommending pharmacists.
Lifecycle & Claims Innovation:
Partner with R&D and Regulatory to evaluate new claims, assess Rx-to-OTC opportunities, and support NPIs with medically strong launch packages.
Cross‑Functional Leadership:
Coordinate the Medical–Legal–Regulatory (MLR) review process and align Marketing, Medical Affairs, and Sales to ensure speed and consistency across the organization.
2. Professional Engagement & Activation
Omnichannel HCP Engagement:
Design multi-channel campaigns (digital, webinars, conferences, triggered emails) that go beyond static materials to create dynamic educational ecosystems. Enable proper sampling and CRM integration with HCPs.
KOL & Association Management:
Build strong partnerships with key opinion leaders and major associations (e.g., CPhA, OMA). Lead strategic presence and engagement at priority conferences.
Field Force Enablement:
Develop impactful training tools—pitch decks, leave-behinds, objection handlers, and competitive narratives—to strengthen the field team’s effectiveness with HCPs.
3. Regulatory Stewardship & Operations
PAAB & ASC Compliance:
Serve as the internal expert on promotional compliance. Oversee PAAB submissions, negotiate reviewer feedback, and ensure all materials adhere to regulatory codes while maximizing claim strength.
Budget & P&L Ownership:
Manage the medical marketing budget, monitor ROI, and optimize investment across digital, conference, and field channels. Partner with Finance to maintain alignment with forecasted spend.
The experience we're looking for
Education: Bachelor’s degree in Life Sciences, Business, or Marketing. An MBA, particularly with a focus on Health Industry Management (e.g., Schulich HIMP), is a strong asset.
Experience: 5-7 years of marketing experience in the Canadian pharmaceutical or consumer health industry. Experience with both Rx and OTC brands is preferred.
Technical Skills:
Deep proficiency with the PAAB Code and Health Canada Distinction Guidance.
Experience with Veeva Vault, Brand Works or similar approval systems, and strong understanding of IQVIA/Nielsen data sets.
The skills for success
High tolerance for ambiguity; ability to influence without direct authority; "Bilingual" communication skills (fluent in both Commercial and Clinical languages).
Project management – able to plan project objectives and break projects down into components to achieve project milestones toward completion
Ability to manage multiple priorities and execute against assigned projects, deadlines and budgets with supervision on strategic prioritization
Partnership- Team player, able to build strong partnerships with cross-functional team-members, identifying resources and colleagues required to effectively push a project through to completion. Effective at getting things done with others and following up on effectiveness of execution
Agility - Proactively seeks feedback and opportunities to learn and improve. Can adjust, adapt, respond and be resourceful in the face of change and maintain equilibrium under pressure
Ability to communicate effectively with internal stakeholders to ensure project support, and with external partners including agency partners, suppliers, HCPs etc. with clarity and professionalism.
Strong self-starter and entrepreneurial mindset
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; ****** orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
