Public Relations Director, Beauty

Director, Communications + Growth (Beauty, Wellness, Lifestyle)

Remote (U.S.) | Preference for LA, Denver, or NYC | Occasional travel

Six One Agency is a women-owned PR + communications agency working with beauty, wellness, and lifestyle brands - especially in the multicultural market. We’re looking for a Director, Communications + Growth to lead a focused portfolio of clients: setting strategy, driving earned media momentum, guiding creator/talent activations, and mentoring a small team.

This role also includes a relationship-led growth mandate - networking, pipeline development, and supporting pitches alongside the CEO (this is not a high-volume SDR role).

What You’ll Own

Client leadership + strategy

Serve as the senior day-to-day lead on priority accounts: run calls, guide priorities, and keep work moving with confidence and clarity.
Build communications strategies that connect brand positioning, culture, and business goals.
Develop narrative architecture: messaging, story angles, spokesperson POVs, and campaign hooks.
Earned media + visibility

Lead earned media strategy and pitching across consumer, trade, and business outlets.
Create an always-on story pipeline (not just launch spikes), with smart “pulses” throughout the year.
Write and oversee press releases, briefing docs, interview prep, talking points, and thoughtful recaps.
Team leadership + quality

Mentor and guide team members; set clear expectations and provide consistent, constructive feedback.
Raise the bar for writing, pitching, responsiveness, and overall output.
Improve workflow health: clear briefs, clean delegation, fewer surprises.
Growth + new business (relationship-led, not spammy)

Drive new business pipeline by identifying and cultivating qualified opportunities aligned with our sweet spot (beauty, wellness, lifestyle).
Represent Six One externally through intentional networking: attend select summits, conferences, and industry events to build relationships and visibility.
Partner with the CEO on pitches and growth: contribute POV, strategy, and follow-up that helps opportunities move forward.
Use a CRM with discipline to track outreach, nurture leads, and maintain a clear pipeline.
Eligible for a quarterly new business bonus tied to:

Qualified pipeline creation (intros, discovery calls, proposals that match our target client profile), and
Closed-won revenue sourced by this role, paid on collected fees.
Targets and the bonus structure are set collaboratively based on client capacity and growth goals. This is a high-trust role with real ownership.

Qualifications

Minimum of 9 years of experience in PR/communications (preferably agency-side), with experience across paid and earned talent/creator activations and multi-category brand work.
Exceptional writing, communication, and presentation skills—able to clearly articulate strategy and creative ideas to clients and internal leadership.
Curious and forward-thinking, with an eagerness to learn and adapt as AI and emerging technologies evolve; comfortable exploring tools and turning them into practical value for teams and clients.
Strong relationship-building skills; able to build rapport with clients, talent, and partners, maintaining trusted working relationships internally and externally.
Proven people leader with the ability to mentor and develop junior team members and give clear, supportive feedback.
Independent, hands-on operator with a steady pulse on influencer marketing trends, cultural shifts, and industry changes.
This is a high-trust role with real ownership. You’ll have direct access to the CEO, the space to lead clients end-to-end, and the ability to shape how we work as we grow.
Compensation + Benefits

Base salary: $120,000–$135,000 (DOE)
Quarterly bonus opportunity tied to growth outcomes
Remote-first work style built on trust and accountability
PTO + observed holidays
(Add your actual benefits here: healthcare, 401k, stipend, professional development, etc.)
Six One Agency is committed to building an inclusive team and encourages candidates of all backgrounds to apply.

Job Type: Full-time

Pay: From $130,000.00 per year

Benefits:

401(k)
401(k) matching
Commuter assistance
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
On-site gym
Paid time off
Parental leave
Professional development assistance
Referral program
Vision insurance
Experience:

Public relations: 7 years (Required)
Work Location: Hybrid remote in Los Angeles, CA 90041