Job Description
Position Overview
We are seeking a highly motivated Marketing Specialist to manage and grow our online and offline marketing presence. This role will be responsible for our website, digital advertising, social media, branding, campaigns, trade shows, catalogs, and creative marketing ideas that drive leads, brand awareness, and revenue.
Key Responsibilities
Website, SEO & Digital Advertising
Manage and optimize company websites (WordPress)
Utilize SEO best practices to improve visibility and organic traffic through keyword research, content optimization, and technical enhancements
Run and analyze website ads using Google Ads, Meta Ads, and retargeting platforms
Improve landing pages and conversion rates
Track performance metrics and ROI using Google Analytics and other analytics tools
Monitor campaign budgets to ensure efficient allocation of resources
Social Media & Content Creation
Plan, create, and publish content for Instagram, TikTok, YouTube, Facebook, and LinkedIn
Manage social media marketing efforts to grow followers and increase engagement
Capture and edit job-site videos, product demos, and installation footage
Manage daily stories and regular ad campaigns
Engage with followers and respond to inquiries and comments
Write persuasive copy for websites, blogs, newsletters, and advertisements
Branding & Creative Assets
Maintain brand consistency across all platforms
Design or coordinate catalogs, brochures, banners, signage, and marketing materials
Develop product catalogs, sales decks, and promotional materials
Collaborate with product and e-commerce teams to develop assets for WordPress-based platforms
Use design tools (Adobe Creative Suite, Canva, or similar) to create visual content
Campaigns, Shows & Events
Develop and execute integrated marketing campaigns across digital and print platforms
Plan and execute seasonal promotions, product launches, and sales campaigns
Organize and support trade shows, expos, and in-store events
Prepare booth materials, signage, catalogs, and promotional items
Coordinate email and SMS campaigns tied to events and promotions
Strategy, Research & Growth
Implement multichannel marketing strategies aligned with business goals
Brainstorm and execute new marketing ideas to grow leads and sales
Conduct market research to identify trends, analyze competitors, and uncover growth opportunities
Test new platforms, creatives, and messaging
Provide weekly and monthly performance reports
Work closely with sales and operations teams to align marketing with business goals
Use marketing automation platforms to nurture leads, segment audiences, and track campaign effectiveness
Qualifications & Requirements
5+ years of experience in digital marketing, branding, or social media
Proven experience in SEO, social media marketing, and multichannel strategies
Hands-on experience with Google Analytics, Google Ads, Facebook Advertising, and marketing automation tools
Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Canva
Video editing experience (Premiere Pro, Final Cut, CapCut, or similar) is a plus
Knowledge of WordPress and content management systems; HTML familiarity is a plus
Strong research skills and excellent copywriting abilities
Ability to analyze data to optimize campaigns and report performance metrics
Experience in B2B marketing environments preferred
Familiarity with print advertising and e-commerce platforms is advantageous
Excellent organizational skills and ability to manage multiple projects within budget
Creative thinker with a data-driven mindset
Experience in home improvement, construction, or e-commerce is a plus
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
401(k)
Health insurance
Paid time off
Work Location: In person
