Ecommerce Marketing Manager

Overview
We are seeking a dynamic and experienced E-Commerce Marketing Manager to lead our online sales initiatives and digital marketing strategies. The ideal candidate will possess a strong background in digital marketing, e-commerce platforms, and data analytics to drive traffic, increase conversions, and optimize our online presence on Shopify. This role offers an exciting opportunity to shape the growth of our brand through innovative marketing campaigns and technical expertise in various digital tools.

Duties

Develop and execute comprehensive e-commerce marketing strategies to enhance online sales performance across multiple platforms.
Manage and optimize digital advertising campaigns using Google Ads, Facebook Advertising, and Google AdWords to maximize ROI.
Conduct keyword research and implement SEO best practices to improve organic search rankings and visibility.
Design engaging graphics and visual content utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
Maintain and update website content using WordPress, HTML, CSS, and JavaScript to ensure a user-friendly shopping experience.
Analyze website traffic and campaign performance through Google Analytics and other analytics tools to inform strategic decisions.
Coordinate email marketing campaigns to nurture customer engagement and promote new products or sales events.
Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.
Monitor industry trends in digital marketing, e-commerce, and SEO to continuously improve strategies.
Requirements

Proven experience in e-commerce management, digital marketing, or related roles.
Strong knowledge of SEO techniques, keyword research, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, and SQL for website management and graphic design.
Familiarity with Google Ads campaigns optimization and analytics tools for data-driven decision-making.
Excellent understanding of digital marketing best practices including content creation, paid advertising, and conversion rate optimization.
Creative mindset with the ability to produce compelling visual content aligned with brand standards.
Strong analytical skills with the ability to interpret data insights into actionable strategies.
Effective communication skills with the ability to collaborate across teams and manage multiple projects simultaneously. This position provides an engaging environment for innovative marketers eager to leverage their skills in a fast-paced e-commerce setting while contributing directly to company growth through strategic digital initiatives.
Job Type: Full-time

Pay: From $41,264.46 per year

Work Location: In person