Marketing Manager - C&I Projects

Marketing Manager – C&I Solar Projects (EPC)

📍 Pune, Maharashtra

🏭 Industry: Solar EPC – Commercial & Industrial Segment

🕒 Experience: 6+ Years

Preference :- Immediate joiners or candidates with short notice periods.

Role Overview :-

We are looking for a dynamic and performance-driven Marketing Manager to lead project-based lead generation for Commercial & Industrial (C&I) solar power plants.

The ideal candidate will have strong experience in field-based B2B marketing within industrial and commercial sectors, preferably with exposure to Solar EPC or project-based engineering services.

This role focuses on generating qualified project inquiries for rooftop and ground-mounted solar power plants.

Key Responsibilities :-

1. Industrial & Commercial Lead Generation
• Generate and qualify project leads from industrial and commercial establishments.
• Identify opportunities in factories, MIDC areas, warehouses, IT parks, hotels, hospitals, and manufacturing units.
• Build and maintain a healthy pipeline of C&I solar EPC projects.

2. Field Marketing (On-Ground Activities)
• Conduct direct visits to industrial and commercial clusters.
• Engage with decision-makers such as Plant Heads, Facility Managers, CFOs, and Business Owners.
• Independently execute door-to-door field marketing initiatives.

3. B2B Email Marketing
• Plan and execute targeted email campaigns for industrial outreach.
• Manage structured follow-ups aligned with long B2B sales cycles.

4. WhatsApp & Direct Prospect Communication
• Handle professional WhatsApp outreach and communication with prospects.
• Share company credentials, proposals, and follow-up materials effectively.

5. Exhibitions & Industry Networking
• Represent the company at relevant exhibitions and industry events.
• Generate and track project inquiries through networking platforms.

6. Channel Partner & Network Development
• Develop channel partners, consultants, contractors, and referral networks.
• Leverage personal and professional connections to identify EPC project opportunities.

Candidate Profile :-
• Minimum 6+ years of experience in B2B marketing within industrial and commercial sectors.
• Experience in Solar EPC, Renewable Energy, Electrical/Engineering Projects, Infrastructure, or similar project-based industries will be highly preferred.
• Strong exposure to field marketing in industrial areas.
• Good understanding of long sales cycles and multi-level decision-making processes.
• MBA / Master’s Degree in Marketing, Business Administration, or related field.
• Excellent communication skills in Marathi, Hindi, and English.
• Ability to work independently and drive on-ground marketing efforts.

Interested candidate can apply on hr@date-energy.in