Info-Ways

BA or PM Digital Marketing

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Montréal, Quebec, Canada Digital Marketing Expert Active
Actively Hiring Montréal Full Time
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Job at a Glance

Category
Digital Marketing Expert
Location
Montréal, Quebec, Canada
Salary
Check with seller
Job Type
Full Time
Company
Info-Ways
Status
Open & Active

Job Description

Company Description

IT


Job Description

Role: Business Analysis


Location: Montreal, Canada


Duration: 6+ Months


BGV will be done for the selected candidates.


We need someone with BA and PM experience on Digital Marketing, Analytics and Campaign Management project execution.


Position Description:


we are seeking for a strong process, analytical, and data oriented Business Analyst and Product Manager to support and lead critical business technology projects for the Research Technology group. Working on digital marketing initiatives where our Research is regularly a first mover in delivering ground-breaking technologies within its industry, this is an exciting technology role in a fast-paced business environment.


The Research Technology team is responsible for all Research technologies that support the department’s core business processes: Insights and Analytics, Authoring, Publishing, Distribution & digital marketing and Compliance. The role of this team is to manage technology projects from initial conception and data analysis through to deployment, including requirements gathering, user acceptance testing, planning for deployments and ongoing product ownership.


You will liaise between Technology and Business to facilitate requirement management and project planning to deliver high quality systems and strategic digital marketing solutions for Research.


Responsibilities:


This is a mid-level position for a highly analytical, process oriented, self-motivated individual who will be working with Research Technology and Business on the following:


Analysis of workflows, processes, systems, data, anomalies, pain points and outliners, etc.

Prepare detailed creation of current state diagrams

Prepare documentation, diagrams and recommendation of different solution alternatives for executive decision making

Maintain and create the artifacts and documentation from the blueprint and design phases for a clear and actionable execution plan set up by the program lead

Prepare detailed Business Requirements Documentation (future state)

Collate the requirements

Prepare detailed Functional Requirements Documentation (current/future state)

Lead requirements workshops

Prepare use cases, process maps, data dictionaries and UAT test cases with IT counterparts

Prepare change requests and impact analysis on program objectives/goals

Refine metrics and standard reports to provide transparency and improve progress and tracking in Marketing Adobe Campaign and Analytics serving the needs of executives seeking decision support

Review and provide input to status updates, communications, execution plan material and other deliverables prepared through the program lead, technical design, configurations.

Skills:


Prior experience of managing a complex, integrated enterprise wide global product

Prior experience of working with a distributed global team

Advanced analytical and problem solving skills with ability to grasp complexities and relationship between issues

Excellent verbal and written communication skills with experience in creating process and systems diagrams, writing functional requirements, user documentation and training materials.

Must be able to communicate across a variety of audiences.

Ability to investigate client needs to provide input into the design/solution of a system functional enhancements.

Skills in understanding and focusing on client’s needs, establishing credibility and building relationships with clients and technology.

Ability to demonstrate interpersonal skills and manage conflict.

Ability to prioritize tasks hand independently based on business and technology priority and risks

Previous knowledge of working in email distribution and campaign Platforms is a plus.

Self-driven, able to manage multiple projects, and have strong communication and people skills

Experience in Adobe’s Marketing Cloud and product integration, especially around analytics, segmentation, and targeting

Strong understanding of SDLC

Experience in Agile methodologies

Experience writing Business Requirements Documents (BRD) and user stories

Results driven and self-motivated

Self-starter

Skills Desired:


Experience with email campaigns

Experience in Financial Services

Experience using JIRA


Additional Information

All your information will be kept confidential according to EEO guidelines.

 
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