Digital Marketer and Communications Hero

Not all heroes wear capes….some have an office, a computer and a mandate to serve the business community. Our organization, the 17th Avenue Business Improvement Area (BIA), is THAT hero creating safe, vibrant, and dynamic spaces while collaborating with businesses and stakeholders to build community through engagement and meaningful programming all while positively impacting economic development in our thriving and diverse corridor.

Here at the 17th Avenue BIA, we are in search of a digital marketing and communications hero that can engage with businesses and spearhead online and traditional initiatives that drive awareness, engagement, and commercial growth.

The Role

The hero we are currently looking for must have the perfect blend of traditional, old school marketing and communications skills (this means having conversations in-person and writing in proper, complete sentences without using emojis) and possessing 21st century online experience and fresh ideas (think fancy, fandangle initiatives that require technology, analytics and staying ahead of digital trends and themes).

This role acts as an internal agency and must be an expert in engagement strategies for a variety of audiences. Our would-be hero is an action-oriented strategist with superior written and communication skills that thrives being part of a small, dynamic, and fast-paced team that makes big things happen.

It is a dynamic role with 700+ stakeholders and many moving parts. Our hero needs a big personality that is driven by excellence, has a passion for small business and does not get overwhelmed when presented with competing priorities. We need an overachiever that is solutions-oriented, a natural relationship builder, a creative problem solver that can consistently deliver high-quality work on time and on budget with a smile.

The successful candidate is not a manager, specialist or coordinator, but rather a Swiss Army Knife that embodies versatility, adaptability, and dependability.

Job Requirements

Bachelor’s degree or equivalent preferred in marketing, communications, or related field
2-3 years of relevant experience in communications or marketing
2-3 years of campaign management developing and implementing digital and traditional marketing campaigns
2-3 years of relevant experience purchasing Facebook and Google advertisements
Experience working in platforms such as Hootsuite, HubSpot, MailChimp, Adobe and Canva
Strong engagement, collaboration, and analytical skills
Excellent written and verbal communication skills for a variety of audiences
Demonstrated experience in brand development and management
Customer service focused - tenacious about finding and delivering quality results for our internal and external stakeholders
Problem solver who is comfortable building and improving processes and best practices
Has a growth mindset and is always looking to learn new things
Excellent at building solid/sincere relationships
Can dive into data and analytics to make informed recommendations and decisions while keeping up with trends
Has a can-do positive attitude and outlook
What you'll do

Day-to-day website management (updating events calendar and business/member listings
Liaising with contractors including web developer and graphic designer
Daily management of all social channels including developing and managing social calendar, content creation, engagement with businesses for content, replying to messages, and engagement with influencers while maintaining brand standards
Promote stakeholder engagement, awareness, and understanding by delivering innovative, informative, and consistent materials
Booking traditional media ads and providing content by deadline
Oversee the production of various communications materials, including presentations, print and online advertising, website content, and e-newsletters
Contribute to monthly report for Board of Directors
Analyze social engagement to inform future social marketing activities and pro-actively participate in the ideation and development of content and campaigns
Identify, develop, and execute communications strategies for media, consumers and businesses
Create, design, and manage marketing communications activities to generate brand identity, drive opportunities, and engage the community
Research, write and edit blogs for our website, social media, and other internal communications
Pro-actively engage with businesses through on-site visits and community events
Align strategies and collaborate with team members
Provide top-tier support to the BIA’s Executive Director and entire team as well as 700+ businesses
Workstyle and Compensation

This role is open to home-based entrepreneurs with capacity to add an additional client to their existing and impressive portfolio as well as an individual looking to join a team on a full-time, permanent basis.
This position may be eligible to work from home for part of the time as one of several flexible work options available once the probation period is completed and on a case-by-case basis. These arrangements depend on the operational requirements of the role, employee suitability, and are subject to change based on operational needs and corporate direction.
Occasional evening and weekend work will be required for special events and programming support.
If the successful candidate is hired as a fulltime, permanent position compensation will include monthly parking and two weeks vacation. After the completion of a three-month probation period a comprehensive medical benefits plan will be provided.
Job Type: Full-time

Pay: $55,000.00-$65,000.00 per year

Benefits:

Dental care
Extended health care
Flexible schedule
On-site parking
Paid time off
Ability to commute/relocate:

Calgary, AB T2R 1K1: reliably commute or plan to relocate before starting work (required)
Education:

Secondary School (required)
Experience:

Digital marketing: 2 years (required)
Work Location: Hybrid remote in Calgary, AB T2R 1K1