Paid Ads Specialist

Responsibilities:

We’re looking for a driven and personable Paid Ads Specialist to join our growing team. In this role, you’ll take ownership of day-to-day ad campaign management while also helping shape the messaging and targeting for our clients. You’ll work closely with others on our team, attend occasional meetings with clients to discuss targeting and strategy, and play a meaningful role in the results we deliver.
If you care about marketing performance and enjoy digging into data, we’d love to hear from you.

Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Performance Max, Video, Shopping)
Plan, launch, and manage Meta ad campaigns
Monitor campaign performance and make optimizations around budgets, bids, audiences, creative, messaging and overall strategy
Highlight results, insights, and next steps to our account managers
Collaborate with designers and account managers to align ad creatives and messaging
Manage multiple accounts efficiently
Stay up to date on platform changes, industry trends, and new opportunities in the paid ads space
Preferred Qualifications:

Experienced in running paid ads across Google and Meta
Comfortable setting up tracking, conversion events, UTM parameters, and analytics dashboards
Strong analytical thinker who can interpret data and turn it into actionable items
Solid copywriter who can communicate value clearly and persuasively
Organized, detail-oriented, and able to manage several clients at once
Comfortable working independently while still being a strong team player