Marketing Specialist – Growth & Client Acquisition

Marketing Specialist – Growth & Client Acquisition

Company: Propel CPA
Location: Toronto
Employment Type: Full-Time

About Propel CPA

Propel CPA is a modern accounting and advisory firm helping small and medium-sized businesses improve profitability, financial clarity, and operational efficiency.

Beyond traditional accounting services, Propel CPA is expanding into business advisory and AI-driven operational consulting, helping companies streamline their sales, operations, and finance processes using technology and automation.

We are seeking a Marketing Specialist to help drive awareness, generate leads, and position Propel CPA as a trusted advisor for growing businesses.

⸻

Position Summary

The Marketing Specialist will be responsible for building and executing marketing campaigns that generate new business clients for Propel CPA.

This role will focus on digital marketing, content creation, and lead generation strategies targeting small and medium-sized businesses.

The ideal candidate understands B2B marketing, particularly for professional services, and can create campaigns that attract decision-makers such as founders, CEOs, and finance leaders.

⸻

Key Responsibilities

Lead Generation

Develop and execute campaigns to generate new SME clients
Build marketing funnels to attract business owners seeking accounting and advisory services
Support business development initiatives through targeted marketing outreach
Track and optimize lead generation performance
⸻

Digital Marketing

Manage Propel CPA’s online presence across digital platforms
Develop email marketing campaigns targeting business owners
Optimize landing pages and marketing materials for lead conversion
Support SEO initiatives to increase inbound leads
⸻

Content Marketing

Create educational content for business owners on topics such as:
Tax planning
Financial optimization
AI in business operations
Cash flow management
Produce blog posts, newsletters, and social media content
Develop marketing materials that position Propel CPA as an expert advisor
⸻

Brand Positioning

Strengthen Propel CPA’s brand as a forward-thinking advisory firm
Help position the firm as a leader in AI adoption for SMEs
Create messaging that resonates with founders and entrepreneurs
⸻

Campaign Execution

Launch marketing campaigns for new services and offerings
Coordinate marketing initiatives tied to webinars, events, and client education
Track campaign performance and optimize strategies
⸻

Required Skills & Experience

2–5 years of marketing experience
Experience in digital marketing and lead generation
Strong writing and communication skills
Experience with email marketing platforms and marketing automation tools
Ability to analyze marketing performance and optimize campaigns
⸻

Nice-to-Have Experience

Experience marketing professional services (accounting, legal, consulting)
Experience with B2B marketing
Familiarity with CRM platforms such as HubSpot or Salesforce
Experience with SEO and content marketing
Experience marketing technology or SaaS products
⸻

Compensation

Salary: $45,000 – $55,000 depending on experience
Performance Bonus: Based on new client acquisition and campaign performance
⸻

Why Join Propel CPA

Work directly with firm leadership on growth strategy
Help build a modern accounting and advisory brand
Be part of launching AI advisory services for SMEs
Opportunity to grow into a Marketing Manager or Head of Growth role
Job Types: Full-time, Part-time

Pay: $45,828.11-$55,720.93 per year

Benefits:

Dental care
Extended health care
Work Location: In person