Job Description
Job description
Senior Paid Social Specialist – Cardiff (Onsite)Permanent employee, Full-time ·
£40,000–£50,000 DOE
Benefits package worth £7,000+ per year
Cardiff
Monday–Friday | Flexitime | Onsite
Paid Social is becoming a critical growth channel at My clients business. — and we’re ready to give it senior, specialist ownership.
We’re looking for a Senior Paid Social Specialist to take full responsibility for paid social performance across Meta, TikTok and emerging platforms. This is a senior individual contributor role for someone who has already operated in a commercial, performance-led environment and knows how to scale spend responsibly based on evidence.
What you’ll do
You’ll own the day-to-day performance of paid social within the wider Paid Media strategy, operating with high autonomy and commercial accountability.
• Take end-to-end ownership of paid social campaigns across Meta, TikTok and emerging platforms
• Manage and optimise significant monthly budgets, applying sound judgement around pacing, efficiency and incremental investment
• Plan, create and iterate paid social ad creative across static and video formats, including feed, stories and reels
• Use structured testing to identify what to scale, pause or rework — and explain why
• Maintain disciplined account structure, naming conventions and documentation
• Respond calmly and decisively when performance shifts or volatility occurs
• Analyse results clearly and provide senior stakeholders with insight they can trust
• Work closely with Paid Media, SEO, Content, Design, Operations and Sales to ensure creative, messaging and user journeys support commercial outcomes
You’ll also help establish standards, testing frameworks and ways of working that support sustainable growth of the channel, influencing how paid social operates without formal people management responsibility.
Your profile
What you’ll bring
ESSENTIAL (NON-NEGOTIABLE)
• Significant hands-on experience in paid media/social, with around 5 years’ experience working in commercial, performance-led environments.
• At least 2 to 3 years operating at a senior or equivalent level, owning performance outcomes, making autonomous decisions and influencing direction without formal line management.
• Proven experience owning paid social performance in a commercial, growth-led environment
• Demonstrable experience managing and scaling meaningful paid social budgets
• Several years’ hands-on experience delivering and optimising paid social campaigns (Meta and/or TikTok)
• Strong capability in planning, creating and iterating paid social ad creative to drive performance
• Confidence diagnosing performance issues and making structured, data-led decisions
• Experience explaining performance, trade-offs and recommendations to senior stakeholders
• A calm, organised approach in fast-moving, results-focused environments
NICE TO HAVE
• Meta or TikTok certifications
• Experience building or refining testing frameworks
• Hands-on creative production using Canva or Adobe tools
• Experience working closely with Design or Creative teams
What’s in it for you
PAY & PERFORMANCE
• £40,000–£50,000 DOE
• Annual pay review
• Benefits package worth £7,000+ per year
BENEFITS & PERKS
• Two paid weeks off at Christmas (on top of annual leave)
• No weekends or bank holidays — ever
• Paid day off for your birthday and work anniversary
• Bupa Medical & Dental cover (post probation)
• Free city-centre parking worth £1,600+
• Monthly takeaway Fridays, Employee of the Month awards and regular socials
GROWTH & DEVELOPMENT
• Ownership of a high-impact performance channel
• Real influence over how paid social operates and scales
• Structured development within an established Paid Media function
FLEXIBILITY THAT WORKS
• Flexitime between 6am and 8pm, with no core hours.
• Flexibility that works — for you, your team and the people we par
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