Senior Performance Marketer – Google & Meta Ads

Role Overview

NexGi is looking for a Senior Performance Marketer who has real,
hands-on experience managing and scaling Google & Meta Ads campaigns
in an agency environment. This is not a coordination role. This is a
results-driven execution role where you will manage multiple client
accounts, optimize high-budget campaigns, and drive measurable ROI. We
need someone who understands funnels, data, attribution, and scaling
strategies, and stays aligned with the latest Meta & Google platform
updates.

Who Should NOT Apply
• Candidates without digital marketing agency experience
• Those who have only handled small budgets or single-brand accounts
• Marketers who rely only on automation without understanding fundamentals
• Professionals uncomfortable with performance pressure or ROI accountability

Core Responsibilities

1. Plan, execute, and scale campaigns across:
• Google Search
• Google Display
• YouTube Ads
• Performance Max
• Meta Ads (Facebook & Instagram)

2. Manage multi-client, high-budget accounts with ROI focus.

3. Optimize funnels for:
• Lead generation
• E-commerce sales

4. Conduct audience testing, creative testing, and landing page optimization.

5. Monitor and improve key metrics:
• ROAS
• CPA
• CTR
• Conversion rate

6. Track and report performance using:
• GA4
• Google Ads
• Meta Ads Manager

7. Coordinate with creative, content, and strategy teams.

8. Deliver weekly and monthly reports with clear action plans.

Required Skills (Must-Have)
• 5+ years of hands-on experience managing Google & Meta Ads
• Mandatory experience in a digital marketing agency
• Strong understanding of:
• Conversion funnels
• Attribution models
• Audience segmentation
• Scaling frameworks
• Proven experience handling lead generation and e-commerce campaigns
• Ability to manage multiple client accounts simultaneously
• Strong analytical and decision-making skills
• Up-to-date with platform updates, policy changes, and ad formats

Required Skills (Good-to-have)
• Experience with CAPI and advanced tracking setups
• Knowledge of Google Tag Manager and server-side tracking
• Exposure to CRO and landing page optimization
• Experience scaling accounts beyond ₹10L+ monthly spend
• Team leadership or mentoring experience

What We Care About More Than Degrees
• Campaign results you’ve driven
• Your ability to explain why something worked or failed
• Ownership mindset and accountability
• Speed of testing and optimization
• Strategic thinking backed by data

Application Instructions (Important)

Please share the following while applying:
• A brief summary of your agency experience
• Approximate monthly budgets you’ve managed
• Types of campaigns handled (lead gen / e-commerce / B2B etc.)
• Tools you actively use (GA4, GTM, CAPI etc.)

Shortlisted candidates will go through:
• Technical screening
• Case-based discussion
• Final leadership interview

Perks & Benefits
• Work with diverse D2C and service brands
• Exposure to high-budget performance accounts
• Performance-driven growth environment
• Collaborative, execution-focused team culture
• Opportunity to grow into a performance leadership role

Pay: ₹30,000.00 - ₹50,000.00 per month

Experience:
• Performance marketing: 5 years (Preferred)
• Meta Ads: 5 years (Preferred)
• Google Ads: 5 years (Preferred)

Work Location: In person