Territory Manager

Benefits
Pulled from the full job description
Mileage reimbursement
Paid time off
Dental care
Life insurance
Employee assistance program
Disability insurance
RRSP match
 
Full job description
Overview
We are seeking a driven and customer‑focused Territory Manager to manage and grow our portfolio of beer, wine, and spirits brands across assigned retail and on‑premise accounts. This role is responsible for delivering profitable sales growth through strong customer partnerships, disciplined territory management, and best‑in‑class execution in distribution, merchandising, and promotion. The ideal candidate brings a consultative selling approach, a passion for brand building, and the ability to execute effectively while operating within all provincial liquor regulations and customer policies.

Key Responsibilities

Drive territory performance across volume, distribution, visibility, and profitability by executing WETT sales drivers and building strong customer relationships
Develop and execute account and territory plans, tracking performance and adjusting strategies to achieve targets
Prospect and secure new retail and on‑premise accounts, while expanding distribution within existing customers
Deliver best‑in‑class retail and on‑premise execution, including merchandising, pricing, promotion compliance, and brand standards
Plan, sell in, and execute in‑market programs, activations, and promotions in alignment with marketing guidelines and provincial regulations
Maintain inventory health and product availability, proactively managing out‑of‑stocks and SKU performance
Act as a brand ambassador, providing product knowledge, training, and support to customers and staff where permitted
Collaborate cross‑functionally and support merchandisers and third‑party resources to ensure consistent in‑market execution
Qualifications & Experience

Education

Bachelor’s degree preferred; ideally in Business, Marketing, or a related field
Experience

Minimum 5+ years in sales and/or marketing
Beverage alcohol or CPG experience considered a strong asset
Exposure to retail and/or on‑premise sales environments
Experience working cross‑functionally
Skills for Success

Proficiency in Microsoft 365; CRM and sales tools experience an asset
Customer‑focused, consultative selling approach with strong objection handling
Confident negotiation and influencing skills to secure placements and execution
Strong territory and time management with disciplined planning and follow‑through
Execution excellence with high attention to detail in merchandising and promo compliance
Analytical mindset with comfort using sales data and account insights
Clear, professional written and verbal communication
Strong compliance mindset with working knowledge of liquor regulations
Collaborative, accountable, and reliable team contributor
Personal Attributes

Results‑driven with strong commercial acumen
Collaborative and solutions‑focused
Adaptable to changing priorities and dynamic environments
Highly organized with strong attention to detail
Comfortable working independently and as part of a team
Job Types: Full-time, Permanent

Pay: $55,000.00-$70,000.00 per year

Benefits:

Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Mileage reimbursement
Paid time off
RRSP match
Wellness program
Work from home
Experience:

Sales: 5 years (required)
Licence/Certification:

Driving Licence (required)
Location:

Saskatoon, SK (preferred)
Work Location: Remote